Marketing and Practice Building

Comment

Comment by Mike Hinkle on August 19, 2009 at 11:45pm

To me, #1: it has been and probably will aways be, a friend telling a friend. When I did a massage, I was focused on my client. I knew that by really making her feel good, she would tell others. And then they did. Work on your massage. Do not get into a routine of thinking every massage has to be the same. They never are. If you honestly just do your very best and they will come.

Comment by Melissa Ann Smith on August 19, 2009 at 11:34pm

I have a book on 101 ways to market your business but what do this audience find that works best for referrals and new clients?

Comment by Felicia Brown on August 18, 2009 at 9:48am

Aside from seeing a few practice clients out of my apartment years ago when I was in massage school, I have never seen clients out of my house - except for my husband or perhaps a family member. Personal choice on my part - I am a fairly private person - and I have a lot of pets (4 dogs and a cat) which makes having any visitors to my house a bit of an adventure anyway.

I think any marketing you do for a home practice has to do two things above all others 1) protect you from harm 2) show the highest level of professionalism possible. Beyond that I would suggest only working on personal referrals or with clients you have met and had an opportunity to assess in some way to see if you would be comfortable having them in your home.

I would also suggest that you take an honest look at your set up and environment to be sure the space and arrangement itself is marketing you well. I mean things like ensuring the appearance from driveway and doorstep to massage room and table are clean, neat and free from anything that might cause someone to wonder about your qualifications or services. That your pets and/or children's toys are out of the way or even "invisible" and that you don't have anything too private or personal out where clients can see. All of these things and others actually market to the customer about whether they should return or not and can make a big difference in building or breaking that relationship.

Comment by Joanne Kolkebeck on August 18, 2009 at 9:36am

I too have my private practice in my home...women only. I also am an independent contractor at a holistic retreat center..maybe 6-8 days per month. My private clients come to me 100% from word-of-mouth. I do place postcards in the women's gym where I am a member offering promo gifts such as an added 10 minute dry brushing, "happy feet" treament for birthdays, 20% off for the month ...etc. Many of my clients are from the yoga class I take there. I believe the personal interaction which allows people to know me and feel my healing energy is the best"advertising" for my in-home practice. The safe, peaceful, loving, and welcoming space I have created for them is what they want to share with their friends.

I welcome your thoughts for expanding our in-home private practices!
Namaste, Joanne

Comment by Kelly LeFevre on August 18, 2009 at 9:16am

Hi all! I had the same concerns when I started my practice 13 years ago. I have a free downloadable ebook on my website with 101 Ways to Market Your Massage Practice. www.massageandprosper.com Hurry though - I'm in the process of making some changes to my site and the ebook will be replaced with some new goodies in the next few weeks.

Comment by Catherine Roe on August 18, 2009 at 9:11am

That's an interesting discussion Susan, I am in the same position. Developing a home base practice takes time. My advertisements target women only. I also started working from a centre one day per week when I am not comfortable treating a client in the privacy of my home, I make the appointment in the centre.
Blessings
Catherine

Comment by Susan J. Wise on August 18, 2009 at 7:08am

Goodmorning all. Does anyone see clients out of their home? I need to build up my client base and hesitate to do traditional advertising.
Blessings

Comment by Scott Kingsbury on July 29, 2009 at 10:42am

In my career of 10 years and roughly (10,000 feet) I have only met 3 people that have had no tenderness in ther feet. This suggests that most people would benefit from reflexology.

We should be able to press with a very firm pressure and find no tenderness in the reflex areas.

I find this a great comment and truth to help promote my reflexology practice. Education is the key.

Comment by Scott Kingsbury on July 28, 2009 at 9:03am

I have found that marketing like any other successful venture takes effort in a forward direction. If you love what you do, and if what you love, really helps people, you will have an abundance in your life. Confidence is one of the most powerful factors in your ability to grow and prosper as a therapist.

For anyone interested in developing their reflexology thumb walking technique you may visit www.orthoflexology.com
Click on the blue screen titled "Reflexology Fundamentals Introduction" there are 2 chapters from the DVD you may watch for free to improve or develop your thumb walking technique, the hip-sciatic/pelvic/knee-leg chapter is there as well and can be used for anyone presenting hip, sciatic or leg challenges. This area also works great for knumb toes.

All the best.

Scott

Comment by Ariana Vincent, LMT, MTI, BCTMB on July 27, 2009 at 12:27pm

Dear Jacob -

Thanks so much for your post.

I viewed your website and was very impressed with the amount of training you have: "As a 2000 graduate of Colorado Springs Academy of Therapeutic Massage (CO), I received 1,100 hours classroom training and more than 150 hours of practice and clinical massage outside of the classroom."

It is very nice that you have a good photograph on your personal page.

I would suggest creating a background color rather than using a stark white background. It is easier on the eye.

Perhaps other members of the community might have suggestions regarding your website: http://euphoriabodywork.com/index.html

My webmaster, Mikail Davenport's, URL is http://www.disabled-not-unable.org/
in case you are interested in looking at some of his web design work.
Wishing you the very best. Warmly, Ariana Vincent, Ariana Institute, www.arianainstitute.com

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