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ABMP BizFit Live

An interactive forum for ABMP BizFit Live: "Successful Practice Workshop" attendees to share ideas and inspiration as we continue to enhance our practices!

Website: http://www.abmp.com/bizfit_workshop/
Members: 51
Latest Activity: Jun 10, 2018

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Comment by David Burrows on September 14, 2011 at 4:16pm
so much for my spelling and grammar in that last post.  Not a good marketing idea to write like that!
Comment by David Burrows on September 14, 2011 at 4:13pm

I am working through the packet of things to do to be BizFit, and I appreciated the workshop.  I do think a Niche is needed based on my marketing knowledge and am working on that, and there are hundred other little things to do. Because I work with the public doing chair massage a couple of times a week, I am interested in "coversational" marketing which determines if I am good fit for a particular chair massage client that I meet during my week.  There are many factors involved in determining this fit.  One basic one is whether or not they are looking for a massage therapist or not.  I think "closing" people is a thing of the past. In this case, asking them to book a table appt., although no doubt people will disagree with me. I believe we have entered a social media relational era or marketing; and, based on my experiences with chair massage in a busy location with their is much walk in traffic, there is something to "energy marketing" I daresay.  The other day after three hours of no one coming to my booth, and lots of people being around traffic-wise, I begin to imagine I was a healing fountain that people might notice take advantage of.  Within minutes, I got a customer.  She looked over at me standing quietly and pleasantly by my chair, her face lit up, and she walked over and got a chair massage for twenty minutes (five minutes before my shift ended).  This phenomenon also happened  last week when I applied the same idea.  Standing by the chair looking ready, pleasant, and also turning on the energy is some type of, shall we say, "subtle," marketing.

If you do chair massage try it. Rather than reading a magazine when you are not busy, look ready to go, poised, and generate positive energy.  See if your sales don't increase. It works for me.

The very best to everyone and their businesses this week.

 

 

Comment by Kristin Coverly on September 14, 2011 at 3:02pm


Thanks to a fantastic group of therapists in Denver for making the inaugural ABMP BizFit Live: "Successful Practice Workshop" such a success!  Your energy, enthusiasm, and creative ideas inspired all of us!

I'm excited to hear how you're implementing new ideas for promotion, client retention, and social media as you continue to enhance your practices!

 

 

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