Male Massage Therapists: Survival of the Fittest

According to surveys by our professional associations, males account for less than 20% of massage therapists. From the personal experiences I’ve had with teaching male students,having male therapists in my own practice, and serving on a state board, I’ve made a few observations. I think males definitely have a harder row to hoe when it comes to making a living in massage therapy.


I’ve employed a couple of male therapists over the years who practiced advanced modalities. I’ve had a therapist who practices Structural Integration traveling from out of town to work at my place for six years. I’ve also in times gone by employed a male who did orthopedic massage. Both of them had a much easier time getting new clients than did the male therapist who didn’t have a specialty.


I live in a small town, and have found that many women don’t feel comfortable getting massage from a male; many women wouldn’t mind getting massaged by a male, but their spouse doesn’t want them to, and a whole lot of homophobic males won’t get a massage from a male.


As for male therapists getting in trouble with the board, in the past four years that I have served our state board, only one woman that I can recall has been brought in for a hearing on an ethics charge, but there are males having disciplinary hearings at nearly every meeting.


There have been several times when I didn’t think a male therapist who had been accused of something was guilty, but I was voted down by other board members. When it’s a sexual offense, I believe there is a tendency to err on the side of caution, and the standard of proof is not what it is in a regular court of law. I also believe there are plenty of women out there who are violating the code of ethics, but a lot of men won’t complain about being offered sex along with their massage.


All that being said, I look at some of the people who are at the top in this profession, and many of them are men. Erik Dalton,Whitney Lowe, James Waslaski, Tom Myers, Benny Vaughan, John Barnes, John Upledger…the list goes on, and if you stack up the women who have that same kind of name recognition, it’s probably about equal–amazing since over 80% of the profession is comprised of women. Maybe there’s a glass ceiling in massage. If you look at their class schedules, a lot of those esteemed fellows are on the road more than they’re at home. We women tend to nest a little more. Somebody has to keep the home fires burning!


I wonder about the percentage of males who leave the profession because they can’t make a living as opposed to the number of females who do that. I feel for them. The males I’m acquainted with who are successful have had a lot of perseverance. I recently had a black gentleman in one of my classes who has been practicing more than 40. I told him I bet he was the first one in North Carolina. I was thrilled he came to my class. After 40 years, you’d think our state board could lighten up on the continuing ed requirement!


To all the male therapists who are trying to contribute to this profession, I salute you. If you really want to do this, I believe you can make your way. Professionalism will eventually overcome outdated perceptions. Don’t give up too soon.


Peace & Prosperity,


Laura Allen

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  • Chistopher Willey

    Laura, I thank you for discussing this subject. I graduated from MT school four years ago, and after one year of pounding the pavements looking for a job in this field, nothing came up.. I became very discouraged, and went back to corporate America. That decision, though painful on MANY levels, actually may have worked out for the best.. After working for the company that I have been with during the past few years, I decided that I can no longer take the corporate life. I keep reflecting back to how much I enjoyed my MT training, and how determined I was to fine my place in the field. I decided that I spent all that time and money for MT training, and it is a job where I can help others, which makes it more worthwhile and enjoyable than helping to make money for a company that really does not care about its clients, and cares much less for their employees. Rejoining the rat race has been a catalyst in helping me to develop a new attitude. I am once again determined to work in the MT profession where I can feel good about the work that I do because I will be in a position where I can help people in many different ways., an make a difference I their lives. There is a wealth of information available to us on-line, and the AMTA website is an amazing tool to help get one focused and on their way. I am working on a business plan, am narrowing in on what I want to use as my specialty. It is apparent that is a necessary thing to do in order for a male to make in it this business. I know that it is doable, because there are males out there who have made a success out of MT. After I succeed, I hope to be able to use my wisdom and experience to help other males to be a success as well. Thank you for your encouraging comments.
  • JB Harding, III LMT A.A.S.

    Well, I am glad to see all the positive thoughts in this discussion here because I have been having the worst time with gender preferences and the fears of others about my sex and whatever else. I had to hold my tongue and grit my teeth at the phobias that people have exhibited ,with no discrimination, that they wanted a female or that they would not hire me because I am a male... I will not stop at my pursuit to succeed in this industry, but I will have to state that I have been witness to too many situations where I was undesirable as a therapist because of my gender....
    Without struggle there can not be true success - Namaste!
  • Valentine 2013

    Thank you Laura for the article, I been practicing for last 8 years, have to say that I am trying to leave the  profession now and give a lot of respect to the males in the industry who are sticking around.  It is very exhausting to hear the biases out there when people choose a therapist.  I really feel that its our culture her in the USA, When I did my practical hours for massage i had mainly European's to practice on.  They were comfortable, excited of getting massage both males and females, they often be naked on top of the sheets then had to explain to them that its different here in the USA, they saw massage as massage noting sexual or awkward.  At the same time i have t address that I have encountered male massage therapist being in this position for the wrong intentions or have crossed  the boundaries, i had a female model coming in to get a massage at the spa i work at, she freak out because i am a male and repeatedly apologized which made it worse, she went and got her friend who told me that her last massage the guy assaulted her, this isn't the first one i heard.  I feel that being a male massage therapist we owe it to ourselves, the profession and others who are trying to fight the stereotype to be professional and ethical this will turn the skeptist to our side.  I am proud to say that I have changed several clients POV receiving work from men.  Asto the clients please speak up when your not comfortable, every profession has rotten apples and its up to you to speak up.