Opinions on massage marketing...getting away from "relaxation"?

Okay, a little info on the situation: I work as an independent contractor in a small massage therapy office. We have two treatment rooms and 3 therapists. The owner of the business, she is a really genuine, good person, but I guess we have different styles and opinions. I haven't voiced much of my thoughts to her because all in all, it is her business and she can run it the way she wants and I will take care of my clients and keep in contact with them in the style that suits me. (Some of her ways of running things just really don't make sense but it's not so much affecting my work)

Issue #1: I have been really anxious to find new ways to reach new clients and I was chatting with "Owner" one day about it and before I could tell her that I would like to offer some "spa" type massage treatments (we do simply Swedish/relaxation, deep tissue, and hot stone therapy in the office) to open up the possibility of a new type of client, she told me that she really wants to steer massage therapy away from the word "relaxation". I didn't say much after that, I really didn't think she would be so interested to hear of my plans after that and honestly my dream is to open my own place someday so why waist my energy, I can still create a business plan for the future. Anyhow, I get the fact that she is trying to lean her business toward insurance claims and people with chronic issues, of course we all want to help people with chronic pain, but is it healthy business wise to cut figuratively cut off an entire limb of marketing possibility. I just found the statement "I want to get massage away from the word relaxation." was a little absurd but I am working in life to keep an open mind and would love to listen to other opinions. 

Issue #2: Would anyone even consider wearing sweatpants or jeans to work at a their professional office or event? I never have but have seen some things and makes me wonder if maybe I'm just being uptight, but I thought image in business is important.

Issue #3: In regards to spa massage treatments, does anyone have any comments. Are people providing treatments such as body scrubs & wraps or facial toning in demand where you are at? Are these treatments profitable to your business if you do or have offered them? Along with helping to relieve people from tension and pain, I love to pamper them, I love when people come out of my treatment room and just look plain happy that they came to see me. I also really enjoy expanding creatively. I have never done spa stuff before but am looking at some classes I want to take in the next few months but is it worth the effort or should I stick with more "therapeutic" style courses.

Oops, I tend to write a book when expressing my thoughts, so if you're still with me, what are your opinions/thoughts? I would love to hear what others have to say and hear some personal experiences;)

 

Load Previous Replies
  • up

    Eliza Van Epps

    I strongly disagree that "relaxation" massage is boring.  First of all, touch in general is calming and relaxing...unless of course you are the type of therapist that feels the need to practically assualt your clients, telling them it is a "necessary part of the process!"  The relaxation aspect of massage is what makes it an art, allowing you to use your creativity (provided you have any)  It is what allows a client to feel human again.  It is only boring if you are stuck in a type of routine

    and do not have the ability to connect with your client and the needs of their body (lacking intuition(

     

    I offer many forms of massage THERAPY to my clients but I also realize that there is a line between a massage therapist and a physical therapist.  I've heard many stories from my clients telling me that certain MT's try to act as though they are PT's, and in some cases, like Dr's!  (Yes, there are SO many self righteous MT's out there  who want more credit that is owed them)   A quality MT is not afraid to work hard, has confidence balanced with humility.  Yes, we have to be competent (not a "fluff and buffer") but we also have to remember that we are dealing with human beings...not just bodies. Massage is so much more complex than manipulating body parts.  

      I also have  a HUGE problem with MT's that claim they can "fix" something.  The fact is, the body is self healing and massage encourages this healing.  Many problems cannot be fixed, only managed with ongoing care (including self care)

    With our knowledge of A&P and kinesiology, we can do out best to assess (never diagnose as we are NOT Dr's) a problem and approach it within out scope of practice.  Please, please, please, do not think you are "fixing" anyone as I truly believe this is a deeply delusional statement/belief.  This profession is not about giving yourself credit & kudos, rather it is about humbling yourself as another human being has placed trust in you to care for them and there are MANY

    factors that lead to why they are physically hurting! 

    Kay Warren said:

     I'm a medical therapist.  I enjoy doing the detective work, and relaxation work bores me to tears. Please don't get me wrong, there is a huge need for it. But for my personal tastes it's way too repetitive. However, the amount of client/patient education I have to do to get people to understand the differences, and why they should see me when their leg really hurts instead of the relaxation  therapist they usually see is frustrating.  I've got specific training in working with the enitre kinteic chain, and differential assessment skills honed by 26 years in practice.  I can usually find & fix whatever is messed up in 1-3 sessions.  For somethings it runs more, but not by much.  I also charge more.  Most people have a desperate need for relaxation & decompression in this crazy world we live in, and I don't have a strong desire to do that.  There are other therapists who are MUCH better suited to it.  I'm delighted when a client finally gets it that you use the right tool for the right job.  See me when something isn't resolving, and your regular therapist when you need to relax. 

     

    Issue #1: I ran a clinic in Sacramento years ago, we had 2 medical therapists, and 2 relaxation therapists who did hot stone and other more spa-like treatments.   It worked very well, the client could use who they needed when they needed it, and their money stayed with us rather than hunting all over town for a relaxation massage. We could meet all their therapy needs in one place. Perhaps pointing this possibility out to your practice owner could help you both meet your needs, and those of your clients. I think it's worth suggesting.

     

    Issue #2:  Sweatpants, No.  Jeans... Not at work, to movement restrictive for what I do. At an event where you're doing chair only? Maybe to jeans. I'd definitely go with a polo type shirt. something clean, neat and approachable.  You'd need to adjust it to your area of the country and your audience.

     

    Issue #3: Body wraps and other more spa-like treatments. The markup can be quite good on these, a big profitability booster, but your marketing has to be really good to make the initial investment pay off. As for facial toning, there are other issues with that.  Some states will require a cosmetology license.  I'd investigate that. 

    Now, in the interest of telling the truth, I suck at marketing. Actually, I do worse than suck at it, but there isn't a remotely polite word for how bad I am at marketing.  But once I get my hands on them, I convert them to clients very quickly, and they get very loyal once I fix something that their MD couldn't figure out. They see me for the pain issues, and often see someone else for relaxation, and as far as I'm concerned, it's ideal. I just live in a po-dunk little town, and don't meet enough people to convert, and thus, I am beyond broke. 

     

    If you've got the kind of eye for style, detail, and surroundings that it takes to attract the customers who happily spend money for relaxation on a regular basis, and the skillset to make them adore you, go for it!  Opening such a facility can run you 100-200 per sq. foot for the build-out. Finding a place that's already leaning in that direction and working out something with the owner by which you buy into the business and eventually take it over would be ideal if your practice goals are in line.

     

    I also tend to write small novels once I get going.  I hope this has helped, and Good Luck to you.

  • up

    Kay Warren

    Do you enjoy spitting venom, throwing accusations, and engaging in personal attacks? Is there a moderator around?

     

    I could write a much longer rant, pages in fact, but I'll keep this short so you'll understand it.

     

    Did you fail to note that I said "differential assessment skills"?  Perhaps you don't have the training to understand the difference between "differential assessment skills"
    and "diagnosis". If the Doctor's diagnosis is Chondromalacia, and the
    patient has a prescription for massage, which of the 23 muscles affecting the
    knee would you treat? What would you start with, and why? Without differential
    assessment skills you can't document a reason behind your approach to
    treatment. Sorry sweetie, but an insurance company won't pay you based on your
    "intuition". Do I use mine?  With every single client, every
    single day. I just use my assessment skills to test the intuition, and make
    sure I got it right. I would never assume that my intuition is 100% perfect.
    Those same tests are the appropriate documentation of improper or incomplete
    function, and the positive indications for treatment. None of that is covered
    by the diagnosis of chondromalacia. My clients, my Doctors, and their patients,
    all appreciate my thoroughness. Testing also gives the client/patient the
    opportunity to tell me about all the little injuries they forgot to mention on
    their intake form. 
     

     

    You also clearly failed to note several statements I made concerning the massive need for relaxation therapy. If you've got the mindset to enjoy doing relaxation, please, go right ahead, but
    don't denigrate the rest of use who choose to develop a different skillset.
    Especially when many of us are like me, happy to have their clients see someone
    specifically for relaxation, rather than thinking we are the end all & be
    all of massage.

     

    Did you fail to note that I said "differential assessment skills"?  Perhaps you don't have the training to understand the difference between "differential assessment skills"
    and "diagnosis". If the Doctor's diagnosis is Chondromalacia, and the
    patient has a prescription for massage, which of the 23 muscles affecting the
    knee would you treat? What would you start with, and why? Without differential
    assessment skills you can't document a reason behind your approach to
    treatment. Sorry sweetie, but an insurance company won't pay you based on your
    "intuition". Do I use mine?  With every single client, every
    single day. I just use my assessment skills to test the intuition, and make
    sure I got it right. I would never assume that my intuition is 100% perfect.
    Those same tests are the appropriate documentation of improper or incomplete
    function, and the positive indications for treatment. None of that is covered
    by the diagnosis of chondromalacia. My clients, my Doctors, and their patients,
    all appreciate my thoroughness. Testing also gives the client/patient the
    opportunity to tell me about all the little injuries they forgot to mention on
    their intake form. 
     

     

    You also clearly failed to note several statements I made concerning the massive need for relaxation therapy. If you've got the mindset to enjoy doing relaxation, please, go right ahead, but
    don't denigrate the rest of use who choose to develop a different skillset.
    Especially when many of us are like me, happy to have their clients see someone
    specifically for relaxation, rather than thinking we are the end all & be
    all of massage.

     

  • up

    Eliza Van Epps

    Spitting venom? I think not but it would seem that I've struck a nerve...hence your reaction.    Before I clarify my qualifications, let me say that your posts are filled with statements of "I" this and "I" that.  It appears as though you

    have a deep need for recognition (ego trip) and I suppose my post was an indirect way of shining light on this.  Perhaps, rather than becoming so uptight, you could step back and be honest with yourself as to the possibility of there being

    some validity to my point.

     

    As for me, many years ago, I had a very suuccessful practice in the Boston area for over 10 years,  I have studied muscular therapy, not just massage therapy and have a total of 10 years of training in the health/medical field.  I have taught A&P at college level for 5 years and am married to a successful chiropractor.  My daughter is a PT and both of my parents were in the medical field their entire lives, so I do happen to know a thing or two about the body.  However, I did not need to come on here and brag about it.  In short, I get very negative vibes from you all the way from here!  This is not

    good seeing as though you are in a healing, or as you would have it, "fixing" profession.

     

    I wish you the best of luck in your work and whataver form of "marketing" you choose to embrace.

     

    Mu husband and I run a wellness center in CA.  We work with many types of medical professionals as well as alternative healers.  We KNOW the human body, mind & spirit.  Your posting seemed somewhat arrogant.... as though your were above any kind of "relaxation: methods. 

    Kay Warren said:

    Do you enjoy spitting venom, throwing accusations, and engaging in personal attacks? Is there a moderator around?

     

    I could write a much longer rant, pages in fact, but I'll keep this short so you'll understand it.

     

     

    Did you fail to note that I said "differential assessment skills"?  Perhaps you don't have the training to understand the difference between "differential assessment skills"
    and "diagnosis". If the Doctor's diagnosis is Chondromalacia, and the
    patient has a prescription for massage, which of the 23 muscles affecting the
    knee would you treat? What would you start with, and why? Without differential
    assessment skills you can't document a reason behind your approach to
    treatment. Sorry sweetie, but an insurance company won't pay you based on your
    "intuition". Do I use mine?  With every single client, every
    single day. I just use my assessment skills to test the intuition, and make
    sure I got it right. I would never assume that my intuition is 100% perfect.
    Those same tests are the appropriate documentation of improper or incomplete
    function, and the positive indications for treatment. None of that is covered
    by the diagnosis of chondromalacia. My clients, my Doctors, and their patients,
    all appreciate my thoroughness. Testing also gives the client/patient the
    opportunity to tell me about all the little injuries they forgot to mention on
    their intake form. 
     

     

    You also clearly failed to note several statements I made concerning the massive need for relaxation therapy. If you've got the mindset to enjoy doing relaxation, please, go right ahead, but
    don't denigrate the rest of use who choose to develop a different skillset.
    Especially when many of us are like me, happy to have their clients see someone
    specifically for relaxation, rather than thinking we are the end all & be
    all of massage.

     

    Did you fail to note that I said "differential assessment skills"?  Perhaps you don't have the training to understand the difference between "differential assessment skills"
    and "diagnosis". If the Doctor's diagnosis is Chondromalacia, and the
    patient has a prescription for massage, which of the 23 muscles affecting the
    knee would you treat? What would you start with, and why? Without differential
    assessment skills you can't document a reason behind your approach to
    treatment. Sorry sweetie, but an insurance company won't pay you based on your
    "intuition". Do I use mine?  With every single client, every
    single day. I just use my assessment skills to test the intuition, and make
    sure I got it right. I would never assume that my intuition is 100% perfect.
    Those same tests are the appropriate documentation of improper or incomplete
    function, and the positive indications for treatment. None of that is covered
    by the diagnosis of chondromalacia. My clients, my Doctors, and their patients,
    all appreciate my thoroughness. Testing also gives the client/patient the
    opportunity to tell me about all the little injuries they forgot to mention on
    their intake form. 
     

     

    You also clearly failed to note several statements I made concerning the massive need for relaxation therapy. If you've got the mindset to enjoy doing relaxation, please, go right ahead, but
    don't denigrate the rest of use who choose to develop a different skillset.
    Especially when many of us are like me, happy to have their clients see someone
    specifically for relaxation, rather than thinking we are the end all & be
    all of massage.