Thanks to a fantastic group of therapists in Denver for making the inaugural ABMP BizFit Live: "Successful Practice Workshop" such a success!  Your energy, enthusiasm, and creative ideas inspired all of us!

I'm excited to hear how you're implementing new ideas for promotion, client retention, and social media as you continue to enhance your practices!

I am working through the packet of things to do to be BizFit, and I appreciated the workshop.  I do think a Niche is needed based on my marketing knowledge and am working on that, and there are hundred other little things to do. Because I work with the public doing chair massage a couple of times a week, I am interested in "coversational" marketing which determines if I am good fit for a particular chair massage client that I meet during my week.  There are many factors involved in determining this fit.  One basic one is whether or not they are looking for a massage therapist or not.  I think "closing" people is a thing of the past. In this case, asking them to book a table appt., although no doubt people will disagree with me. I believe we have entered a social media relational era or marketing; and, based on my experiences with chair massage in a busy location with their is much walk in traffic, there is something to "energy marketing" I daresay.  The other day after three hours of no one coming to my booth, and lots of people being around traffic-wise, I begin to imagine I was a healing fountain that people might notice take advantage of.  Within minutes, I got a customer.  She looked over at me standing quietly and pleasantly by my chair, her face lit up, and she walked over and got a chair massage for twenty minutes (five minutes before my shift ended).  This phenomenon also happened  last week when I applied the same idea.  Standing by the chair looking ready, pleasant, and also turning on the energy is some type of, shall we say, "subtle," marketing.

If you do chair massage try it. Rather than reading a magazine when you are not busy, look ready to go, poised, and generate positive energy.  See if your sales don't increase. It works for me.

The very best to everyone and their businesses this week.

Thanks for sharing your wonderful ideas, David! 

I love the idea of "energetic marketing."  Good for you to turn things around and bring clients to you when you've got a lull in your client flow - fantastic!

Therapists from a record-breaking 8 different states came together to make the
Cherry Hill, NJ ABMP BizFit Workshop
an absolutely incredible experience! 

Thanks to everyone for bringing (and sharing) your inspiration, creativity, and passion for what you do!  The community that was created that day will motivate all of us as we continue to build our practices as active business owners.  :-)

I look forward to hearing from you as you implement some new ideas!

Welcome to our new members Wendell, Jill, Stan, Elaine, and Thelma!

@Stan - I'm so happy to hear you enjoyed the workshop!  Congratulations on all of the exciting new steps you're taking to market and grow your practice - keep us posted!

Thanks to the incredible group of Texas therapists who created
such a fantastic ABMP BizFit workshop in Austin! 

Hi everyone!

My employer is interested in doing a Groupon deal for reflexology and is giving me the option of particpating. The service will be deeply discounted and I will make very little money. The ad will run for two weeks and the coupon expires in six months. I'd like to know your experience with this marketing strategy. I'm new to this workplace and would appreciate your feedback on whether to participate; and if I do, how to make sure that all these coupon holders are not sent my way.I want to ensure that the coupon holders are distributed evenly amont the participating therapists. Thanks!

Thanks to a FANTASTIC group of California therapists who
braved the downpour and made the
ABMP BizFit Workshop in San Rafael such a fun day!

I truly enjoyed meeting all of you and look forward to hearing
about your upcoming successes
with your practices and technology!
:-) Kristin

Thanks Kristin, I really enjoyed coming to the event last Saturday, and yes in the driving rain.

This week I signed on with a national wellness company to do on-site chair massage(s), just came home from a local high school job fair, representing my school, (McKinnon Body Therapy Center) and gave umpteen 15 minute sessions to the students; and the purpose was both to recruit and give a real-time display of what proper body mechanics can do.

Then the last part, I came home to my local mailman putting my upgraded CAMTC CMT cert in my mailbox and he asked for a bunch of my business cards (which I happened to have with me.)

That's the report!

Regards,

Joe Karp, CMT

An incredible group of therapists
came together for the
BizFit Live workshop in the Chicago area!

Thanks for sharing your energy, enthusiasm, and ideas!

Best of luck to you and your practices & have fun creating
your websites and Facebook pages!  :-)

Thanks to this fantastic group of therapists for
persevering American Idol auditions traffic and train delays to make
the BizFit Live workshop in Newark, NJ
such a great day!

This wonderful group of therapists joined me at the ABMP BizFit workshop

in Seattle to strengthen their marketing,

promotion, client retention, website, and social media skills!

Thanks for a fantastic day!

Excited for the Minneapolis photo!

Our ABMP BizFit Successful Practice Workshop

in Bloomington, MN was incredible

(thanks to the amazing people you're looking at here)!

I wish you all the best as you incorporate
these new ideas (and technology!) into your practices.

Thanks for a fun day! :-)

Check out the MN BizFit group doing a little self-care

during the technology portion of the day!

Take a look at the fantastic group of massage therapists

and bodyworkers that came together for the

ABMP BizFit Workshop in Boston!

Thanks for sharing your ideas, enthusiasm, and passion!

This group of amazing Detroit-area bodyworkers rocked the

ABMP BizFit Live: Successful Practice Workshop!

Thanks to an incredible group of therapists
in the San Francisco area for making our
ABMP BizFit workshop such a fun experience!

I had wonderful day in the Dallas area with this great group

of massage therapists & bodyworkers who are

ready to take their practices to the next level!

Check out this fantastic group of massage therapists

and bodyworkers from IL, WI, MI, IN & IA who came together in

Deerfield, IL for our ABMP BizFit Live: Successful Practice Workshop!

Click here to visit ABMP's Instagram page
and watch the Deerfield, IL group making the most of their afternoon break!

What do you think a reasonable rate to charge and outcall massage? I wanted to charge $140.00 to travel 5 miles from office and add $10.00 more for every additional 10 miles of travel. I am located in an area where massage therapy is highly respected and people will pay, but want to be reasonable and fair.

Thanks to this AMAZING group of massage therapists and bodyworkers

who made our Successful Practice Workshop in Culver City, CA

such a fun and inspiring day!

A big shout out to this group of AZ and NV therapists and 

bodyworkers who came together in Phoenix!

Thanks for a great day!

Spent an amazing day in Portland, OR

talking about marketing with these

absolutely fabulous massage therapists & bodyworkers!