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Hey Paul!

Nice website!  I went the other way, left employer's and employee's and have my own one-man-show massage business  ;)

I'm familiar with what you are doing, as GM of a couple of companies with over 100 employee's.  No small task!  I'm also extremely busy at this time, so the only assistance I can give you is to perhaps scan my blog for possible ideas, here:

http://www.massage-marketing-solutions.com/massage-therapist-blog.html

If you have any specific questions, ask away, and hopefully I can assist.  I'm all for working together in the health and wellness industry.  I even perform mentoring for local massage therapists (my competition!) here in Las Vegas. 

Thanks for your time, pleasure to meet you and have a great day!

Kris