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Getting new clients

Hi all,

I'm curious about what you have to say on getting new clients as regulars. Personally, I talk post-tx with the client and make my recommendation. I prefer they decide if they want to come back.

I am an independent contractor but work in an office. Two of the therapists there are booked out 2 months in advance. One of them was never like that and sort of colluded with the other therapist and now they share clients among each other but not the other therapists in the office.

I find they say things like, Oh, give me 4 visits and i can fix you or. I know I can fix you, etc. One of them does Reflexology and sort of acts more like a emotional therapist, getting into the people's emotions and having them talk things out(I think that is so out of our scope). The other uses Shiatsu and says he sees "lines" among the muscles. Not fascial lines, just "lines." No idea what he means.

Personally I'm not a fan of the "I can fix you or I know I CAN help you." Am I looking at this all wrong?

I am very busy but I always worry the well will dry up. I'm trained in oncology, pre-natal, Reiki, soft-tissue mobilization and I'm a lymphedema therapist so i can offer quite a few services.

Any advice is appreciated,

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Permalink Reply by Gordon J. Wallis on January 12, 2019 at 10:17pm

If you are really busy. Does it matter if those two therapists are busy? As a side note. I’ve been a massage therapist for over 30 years, and I’ve never been booked weeks in advance. A few days maybe. So those two therapists must be doing something right?

As far as saying... I can fix you ... If you have a client that has been hurting for days, weeks, months, or years, and they get off the table feeling really good. You better tell them, you can help them. If that happens, you can help them as good as anybody. There are a lot of people that walk out of medical clinics, chiropractic clinics, acupuncture clinics, physical therapy clinics, Rolfing clinics, and so on, that don’t feel much better then they did when they first walked in. But they will come back for another appointment. I’m talking about people in real pain.

Anyway, as far as marketing and advertising. Others maybe able to help you more. It helps to be good at what you do. But marketing is a special talent in and of itself. I really believe if you have excellent marketing skills. You can be busy regardless of your skill level.

I use testimonials, written and video, to market my self to prospective clients/patients.

Ultimately if everyone in your city is doing massage. As long as you are busy, does it matter?