Anyone done a Kickstarter campaign before?

I launched a Kickstarter campaign for the new packaging for my massage tool and was wondering if anyone has done one before! (http://bit.ly/spaball).

The SPAball Kaddy is accepted and used by therapist but I'm trying to get it into stores so the average person can use it too. The hard part is getting non-therapists to understand it! I explain it to my clients and they understand, but I need a way to get the message without having to explain it in person! 

Any advice???