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Client Loyalty Programs
Hi Everyone I was just curious does anyone use a customer loyalty program? Its easy to come up with things to get people in the door but I want to reward my clients that are here every three to 8 weeks. Any suggestions?
Thank you
Stephanie M Keffer
C.M.T.
Views: 1596
Replies to This Discussion
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Permalink Reply by Marissa on
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Hi Stephanie! I do have a client reward program that is for ALL of my clients. I let them know after their very first visit what they can gain by coming to me for their massage needs. It is very simple and on-going. It will not end abruptly. After 4 hours of massage their 5th one is free. In order for my business, financially, to be able to support this program, I do not offer any other promos through out the year. Let me re-phrase, the first appointment is $10 off for every new client and then form there... no more discounts. I do not offer holiday buy one get on half off, birthday, anniversary, etc. discounts. This way every client is rewarded all year long. I always let them know that they can earn as many free massages per year as they wish! Also, some of my frequent visitors end up giving their free massage away to a friend or relative. I allow them a one month expiration and gain many new clients this way.
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Permalink Reply by michele Shelli Rossignol lmt/cr on
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I do a free 30 min. every 7th massage. I also do a 30 min. birthday massage for my loyal patients. (by loyal I mean two or more times per month) This makes it manageable and gives them a treat as well, and I really like Marissa's program for rewards!
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Permalink Reply by Shawn Maria Brinza on
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Last August I ran 90 minutes for $65. my reg price is 50 per hour. It was so appreciated I am still offering it and business is growing daily. My salon is in my home so my overhead is low. I also add 30 minutes to a session for a referal or you can stack them and send 3 referals and get a 90 minute free. sounds like a lot but its really not. Good luck on all you ventures...
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Permalink Reply by Stephanie Keffer on
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I just moved into a space inside of a gym for women and it's working out nicely. I just want to thank my clients that made the switch with me but don't want to break the bank. I also am doing a refferal thing too. For every person they refer me after the person books they get $5 off their next massage and after the 5th one they get a free 30 mins. That has worked really well as word of mouth is the best advertisment for me.
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Hi Gayle!
Yes, the initial visit is $10 off. Which does count towards the 4 (bought) massages. So, with the first visit, they got a discount and are a 1/4 of the way to their next one. Plus, I don't spend money on reward cards that the client has to keep track of. I simply write a 1,2,3,4, or "F" by my SOAP notes at the time of their appointment. The majority of the clients don't keep track, so after their 5th appointment, I get the treat of watching their faces light up when I tell them to put their money away, "today was your freebie!". Do not get caught up in the "Discount Bug"! You will very quickly end up always doing massages at discount. That makes for one very disgruntled employee, YOU! Fall back on your last 15 years of experience. You've been doing it this long, so you must be doing something right! :)
Gayle said:Hi Marissa~
I love the simplicity of your rewards program and your take on discounts. So you don't offer an initial visit discount either? I am conflicted about whether I should offer one myself. It seems "everybody" offers SOME kind of break on the first appointment to get people in the door...and my head is filled with ideas for discounting this population...and that population....it's like I'm addicted to the idea of discounting lol! Or just fearful that unless I undercharge I will fail. And this with 15 years of experience!
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Permalink Reply by Nicole Nemkovich, CMT on
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we usually just take $5 off every session if they continue to rebook every month/ week/ biweekly etc
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Permalink Reply by Jenny Ray on
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Greetings All,
It can be easy to give the store away with specials and discounts. After 40 years as a body worker I do the same as Shawn Maria...after one year every client who has visited at least 12 times is offered the 'Regular's Special' ...a 90 minute session for $125, I normally charge $100 an hour..( I only offer Geothermal Therapy so the stones and such add to the session price and no one minds!)
consider this ...
If you give a free massage every 5th session, the client saves 20% on all sessions, but you have reduced your hourly wage by 25%, is that reasonable and still profitable over all for your company?...25% reduction in over all gross income is a pretty big price for any company to handle, is that good business?... Only you know for sure...
Shawn's practice and the one I use of increasing the time for a slightly reduced fee is much more cost effective...you have the same amount of time invested in booking the session and a follow up reminder call, laundry, oil, electricity, etc expenses don't change for additional time, ...once they arrive you have the same time invested in social greeting, any little services like bottled water or scented steamed wash cloths, prep and clean up so you have saved some effort on your part by making it an extended time rather than a separate time slot and the over head costs are the same...
It can be tricky finding a way to show your gratitude without over extending your budget. Fun topic, let's here some more ideas!...
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I agree! Each practice needs to experiment with what works best for them and their financial situation. With my practice it was a risky venture. I was seeing so many other therapists offers of buy 1 get/1 free, buy one gift certificate/get one half off, all year round that my initial $10 off the first session felt paltry in comparison. So, I decided to give this a whirl. It's a major referral source from my existing clients. Plus, I was pleased to find out that a lot of clients ended up booking appointments more frequently because they were getting a free massage. Play around with your ideas and see what is going to work best!
Jenny Ray said:If you give a free massage every 5th session, the client saves 20% on all sessions, but you have reduced your hourly wage by 25%, is that reasonable and still profitable over all for your company?...25% reduction in over all gross income is a pretty big price for any company to handle, is that good business?... Only you know for sure...
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