Good Morning All! I am slowly trundling along since I opened up my Clinic on July 19th and am hard at working looking at the opportunities in my area to retain customers. I have found, what appears to be, the only Chiropractor in my area and from reviewing the services they offer/cover they do not appear to have a Massage Therapist on staff, or in cooperation with them for their clients.
I have booked an appointment for myself to have a visit with this clinic early August and would like to talk with them about how Massage and Chiropractic can be beneficial when working hand in hand. Obviously I am also attempting to try and set up some kind of referral deal with them, or an opportunity to work in the clinic with them for their clients.
Do any of you have experience of doing this? If so how did you approach them about working together?
Also if you have a referral scheme with a chiropractic clinic, how do you have it set up? Do you offer the Chiro a payment for referrals? Or trade services?
Hi Sally,
I have worked for over ten years with a chiropractor (who is also my dad). Many people really enjoy he combination of chiropractic and massage. I have a little information on benefits for everyone (you, the chiro, and patient/clients on: www.massageandchiropractic.com.
Be prepared to explain the your unique skills and what you can offer his/her patients, and his/her practice. Do not offer payment for referrals (I believe it is illegal-if not-its unethical). You can offer their patients a discount and to refer your clients the them when needed. Ask if you can leave business cards there, offer to return the favor. Above all, make sure this is the right working relationship. Do not just pick a chiropractor because they do not have a massage therapist. Make sure you want to work together with this person and make sure you want to send your clients that chiropractor. Not all chiropractors make great partners or practitioners, but many do.
Thank you for the input Ivy, I will certainly be looking at the resources you provided and evaluating my options.
I will definitely not consider anything until I have experienced the service at the office personally to ensure that it is something that I feel is a good fit, and that I can endorse.
Sally, it is against the Code of Ethics to give payment to other health professionals for referrals. The theory behind that is that if they wouldn't refer to you without money changing hands, they wouldn't refer to you at all. You may give perks to clients for referring, but not other health care providers.
When I opened my business six years ago, I included chiropractors in the list of professionals I sent out our introduction letter to, and I send that out again once a year when the new phone book comes out and I update the list of health care professionals in my database.
Three years ago I got a chiropractor to join our clinic, so I have one on staff. We still receive referrals from other chiropractors as well; some of the chiropractors in our county have an MT on staff, but the majority don't.
Sally,
I'm not sure what state you are in but I agree with the other-it's unethical and illegal to pay for referrals. Also, be careful that the chiro does really believe that massage is beneficial and not just another profit center. Also, if you are working with his patients who are covered by insurance, how will you get paid and what happens if the patient doesn't show for their appointment? Just keep your eyes open.
jh