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I'd like to brainstorm marketing strategies to reach the fast-growing group of "over-50" people using social media

http://mashable.com/2010/08/28/social-media-stats-adults/

This article recently appeared in Mashable.com. I'm over 60, I'm active, witty, intelligent, adventurous and dealing with a variety of aches and pains (as Leonard Cohen says in one of his songs "I ache in places where I used to play"). Where you're most likely to meet me is on-line. I'm an active (i.e. daily) participant in several social media platforms. I'd consider myself an advanced beginner, maybe even intermediate level social media user (Facebook, Twitter, LinkedIn, YouTube--I know what a hashtag is, and I know how to use one, and I tweet from my cell phone). Please tell me how you would market to me?

Replies to This Discussion

Permalink Reply by Diana Moore on October 13, 2010 at 12:25pm

I can see you are smart, adventurous and tech-savvy. I might create a YouTube video that I would post on my website and Facebook with brief stretching routines, say. I would include useful tips like where to pause and breathe if you get a pain in your low back during a particular stretch. Another idea is to post and tweet regular self-care tips, either daily or weekly.

I might even post about home-town classes or even events. How about, "Don't miss the cuppings the Olympia Coffee Roasting Company. Every Wednesday at 10 am!

Great question, Laurie. You really got us thinking here.

http://www.naturaltouchmarketing.com/