a community of practitioners

Marketing Question

What electronic avenues do you utilize to market your on-site and on-line CE classes (in addition to your own web site)? Where do you feel that you can get the best results in terms of on-line marketing?
Are there any on-line CE calendars that you find to be useful tools for marketing your classes? Have you tracked your referrals to see how beneficial it is for you to post to those calendars?
Do you use any marketing tools available through ABMP for marketing your CE classes? If so, have you tracked your return on investment?

Please feel free to contact me directly with your responses.

Warmly, Ariana Vincent, Ariana Institute
www.arianainstitute.com/contact.htm

Replies to This Discussion

Permalink Reply by Serenity Achieved! on December 10, 2009 at 9:44am

Mainly, I utilize email loops (via yahoo groups). I have an email loop I use to communicate business updates as well as energetic information my clients might be interested in reading. Friends I've networked with also post my information on their client email lists as long as it doesn't compete with their business. This has been extremely effective for me, at least half of my new clients/students find me this way since people who already know me tend to forward information on to friends and family.

Facebook has also been a helpful and free marketing tool. Last year I created a fan page for my business and I post classes in the events section of the fan page. Because Facebook is so popular, my listings there show up in google search engines.

I've posted my energy classes on other sites, like ByRegion Healers Network, and have had one person find me through that avenue; it's free advertising and doesn't take long to update, so I continue to use the network.

Haven't utilized any marketing tools from ABMP for marketing classes, didn't know they had any...I'll be looking over there shortly.

My budget doesn't allow for paying for advertising, so I stick with networking using free means.

Blessings,
Susan Hart, CMT
www.serenityachieved.com

Permalink Reply by Ariana Vincent, LMT, MTI, BCTMB on December 10, 2009 at 10:01am

Thanks so much, Susan, for sharing this information. It is good information for the massage community. Warmly, Ariana Vincent, Ariana Institute, Austin, www.arianainstitute.com

Serenity Achieved! said:

Mainly, I utilize email loops (via yahoo groups). I have an email loop I use to communicate business updates as well as energetic information my clients might be interested in reading. Friends I've networked with also post my information on their client email lists as long as it doesn't compete with their business. This has been extremely effective for me, at least half of my new clients/students find me this way since people who already know me tend to forward information on to friends and family.

Facebook has also been a helpful and free marketing tool. Last year I created a fan page for my business and I post classes in the events section of the fan page. Because Facebook is so popular, my listings there show up in google search engines.

I've posted my energy classes on other sites, like ByRegion Healers Network, and have had one person find me through that avenue; it's free advertising and doesn't take long to update, so I continue to use the network.

Haven't utilized any marketing tools from ABMP for marketing classes, didn't know they had any...I'll be looking over there shortly.

My budget doesn't allow for paying for advertising, so I stick with networking using free means.

Blessings,
Susan Hart, CMT
www.serenityachieved.com