a community of practitioners

Advertising CE Seminars

Do any of your schools provide continuing education? If so, how do you go about advertising your seminars? We are already a member with ABMP so we get free advertising on their website but where do you find you get the most response, the most bang for your buck?

Replies to This Discussion

Permalink Reply by Nancy Toner Weinberger on January 7, 2010 at 9:51am

Many therapists go to the PERG. (Professional Education & Resource Guide) The PERG is mailed to all licensed massage therapists and bodyworkers in Illinois, Maryland, Washington DC, Virginia, West Virginia, North Carolina, South Carolina, Tennessee, and Georgia. It arrives in therapists' mailboxes mid-January (Spring Issue) and mid-July (Fall Issue). The PERG is primarily print-oriented, but you can download a copy and print it out on your computer at http://www.proedresourceguide.com .

The new Spring Issues are on the website now!

Permalink Reply by Barbara Helynn Heard on January 7, 2010 at 9:55am

What state are you in, Melissa?

Permalink Reply by Melissa DeFrancesco on January 7, 2010 at 9:57am

Indiana

Barbara Helynn Heard said:

What state are you in, Melissa?

Permalink Reply by Barbara Helynn Heard on January 7, 2010 at 10:45am

Aloha,

I've been teaching in WA for two plus years and in New England (MA,CT, NH and I'm adding ME this year) for one year. Here's where I advertise: I teach Mana Lomi - a clinically oriented style of lomilomi.

in all states: I send fliers to all the massage schools and I list my classes in the online AMTA continuing ed calendar - no charge for this. I haven't yet drawn any students from the AMTA calendar....

in Washington State: The CME is a hard copy listing sent monthly to about 40% of our 10,000 licenced massage therapists. I pay about $200 for a 1"x 8" ad. I advertise there 4-5 times per year and get a handful of students from those ads. I also list my classes in a new online CE calendar for WA state located at http://wa-massage-therapy.com/ce/. This resource feels promising to me. I don't advertise in the WA AMTA newsletter because they charge $300-$400 for a half page ad - above my budget.

In New England I advertise in the AMTA newsletters of the individual states, and had a handful of registrations from those sources last year. They charge $50-$150 for a half page ad. (they also sell quarter and full page ads and classified...)

I'm looking forward to hearing responses from others.

Barbara Helynn Heard
www.lomilomi-massage.org

Permalink Reply by Melissa DeFrancesco on January 7, 2010 at 10:58am

Thanks Barbara. While some of these don't apply to me, it at least gives me some ideas. Thanks for the input!

Barbara Helynn Heard said:

Aloha,

I've been teaching in WA for two plus years and in New England (MA,CT, NH and I'm adding ME this year) for one year. Here's where I advertise: I teach Mana Lomi - a clinically oriented style of lomilomi.

in all states: I send fliers to all the massage schools and I list my classes in the online AMTA continuing ed calendar - no charge for this. I haven't yet drawn any students from the AMTA calendar....

in Washington State: The CME is a hard copy listing sent monthly to about 40% of our 10,000 licenced massage therapists. I pay about $200 for a 1"x 8" ad. I advertise there 4-5 times per year and get a handful of students from those ads. I also list my classes in a new online CE calendar for WA state located at http://wa-massage-therapy.com/ce/. This resource feels promising to me. I don't advertise in the WA AMTA newsletter because they charge $300-$400 for a half page ad - above my budget.

In New England I advertise in the AMTA newsletters of the individual states, and had a handful of registrations from those sources last year. They charge $50-$150 for a half page ad. (they also sell quarter and full page ads and classified...)

I'm looking forward to hearing responses from others.

Barbara Helynn Heard
www.lomilomi-massage.org

Permalink Reply by Barbara Helynn Heard on January 7, 2010 at 11:02am

I'm hoping educators from all states will reply to Melissa's great!! question. I'm hoping to get new ideas regarding promotion from this discussion to.

Permalink Reply by Jenny Ray on January 7, 2010 at 4:33pm

Great conversation...
I have a continuing education company with 6 instructors and teach part time for another company with worldwide venues. Each location is a bit different of course, but we have found over the last 15 years that 'promotion' is better than 'advertising'...it is usually free, reaches a larger audience and is a lot more fun!.....for more information visit the web site page
http://www.stonespirittherapy.com/articles.htm
and read the second article 'Promotion = $$'
one area not mentioned in the article is lectures and demonstrations you can contact local organizations like hospital auxiliaries, health fares, healing associations, clubs or groups and offer to do a 'talk' on your modality or present a demo...bring lots of business cards and brochures..
always have fun with it!!
Jenny