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Getting out there

How do you get CEU gigs with schools around the country? Is there still profit with traveling expence? I teach a structural Bodywork class locally but want to expand. Any input would be great

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Permalink Reply by Lisa Curran Parenteau on July 13, 2009 at 1:19pm

HI Matt-I have been working as the marketing and training consultant for a Compassionate Touch, a specialized massage approach for a little over 2 years-and in my experience, it is a mixed bag going through a massage school- It all really hinges on the strength of their CE Director. It is their extended network of alumni etc that they can potentially draw on-NOT their current students-and of course you are only keeping a % of the registration. That being said-A few ??
What is your 'niche' and would you consider trying to market in other ways and not solely thru a school?
Can you hold your workshops in other locations besides?
What is your national exposure now?
What is your current marketing budget?
ABMP/AMTA?
Are you NCBTMB approved? That may not have much sway int he future, but it still does now...
Feel free to contact me thru the site if you want to continue the conversation!

Lisa Parenteau BA, LMT

Permalink Reply by Marjorie Brook on July 13, 2009 at 1:35pm

Hi Matt,
It is a combination of word of mouth and sending out proposals to schools & organizations. As far as profit goes the cost of travel and room is covered by the profits from the seminars. In the beginning you have to choose between profit and promotion. Either way you win because you are doing what you love, helping others to learn new skills plus you get to see new places and meet new people! What could be better than that?
Health & Happiness,
Marjorie

Permalink Reply by Marjorie Brook on July 13, 2009 at 1:36pm

Well Said Lisa!

Lisa Curran Parenteau said:

HI Matt-I have been working as the marketing and training consultant for a Compassionate Touch, a specialized massage approach for a little over 2 years-and in my experience, it is a mixed bag going through a massage school- It all really hinges on the strength of their CE Director. It is their extended network of alumni etc that they can potentially draw on-NOT their current students-and of course you are only keeping a % of the registration. That being said-A few ??
What is your 'niche' and would you consider trying to market in other ways and not solely thru a school?
Can you hold your workshops in other locations besides?
What is your national exposure now?
What is your current marketing budget?
ABMP/AMTA?
Are you NCBTMB approved? That may not have much sway int he future, but it still does now...
Feel free to contact me thru the site if you want to continue the conversation!

Lisa Parenteau BA, LMT

Permalink Reply by Gloria Coppola on July 16, 2009 at 10:57am

Matt
You need to get "connected" with some schools, organizations. You have to keep on them.
If you have some local therapists "host" you in the area it is usually a good way to get started too.

Speak to your local massage program director and see what they require/need.

Contact schools across the US, altho many of them will not respond unfortunately.

I do best with local hosting.