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This article recently appeared in  I'm over 60, I'm active, witty, intelligent, adventurous and dealing with a variety of aches and pains (as Leonard Cohen says in one of his songs "I ache in places where I used to play").  Where you're most likely to meet me is on-line.  I'm an active (i.e. daily) participant in several social media platforms.  I'd consider myself an advanced beginner, maybe even intermediate level social media user (Facebook, Twitter, LinkedIn, YouTube--I know what a hashtag is, and I know how to use one, and I tweet from my cell phone).  Please tell me how you would market to me? 

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