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Melissa, I'll respond because I love to see discussions on admissions (even if I didn’t present exactly what you where looking for, I don’t want your question to go unanswered :)
Information and knowledge sharing is critical to be sure an admissions department is presenting the right info, and looking for the right qualities in a prospective student. Agreeing on what the criteria are is an important first step. And get it on paper as objectively as you can. Sharing knowledge is next. Lunch and learns - discussions where the massage director or faculty discuss their view on why massage is a great career and even their experience in the field. And of course, make sure every admissions representative gets massage regularly! I know this only the start, hopefully more people chime in.
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