The single best advertising along with word of mouth to advertise your Mobile Massage Business is a professional website. Brick and Mortar Salons rely on traffic and walk ins. Mobile business rely on SEO (Search Engine Optimization) It is not enough to build a nice attractive and informative website you must have meta tags and spiders and links forward, backward, three way links, paid for links and free links. Keywords, news articles and testimonials. Web presence is essential to marketing a mobile business. You want to be top 3 in serch engines in a couple different catorgories.
We wasted $1000s on SEO and paid placement with very little response.
Too often you get clicks from people not in your area just curious about spa parties, so you end up paying for tire-kickers who will never be customers.
About 1/2 the spa party calls we get usually start -- and end -- with "I saw your Tune Up package includes a 50 min massage, manicure and express facial for $225. Is that per person?"
Mobile spa services fall into a very small segment of the economic spectrum -- those are the folks you need to target and SEO does not do that very well.
Partnering with other businesses to cross-promote to the same clientele is time consuming, but not expensive and pays off every time.