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Marketing Tips
Got marketing tips for other therapists? Here's a place to share them!
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Replies to This Discussion
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Permalink Reply by Tami Nelson on
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Here are a few of the marketing tips available on The Body Worker... check out the website to see more ideas.
http://www.thebodyworker.com/marketingideas.htm
* Send out birthday cards with a discounted massage offer.
* Give regular clients a special volume discount - Buy 5 massages and pay up front and get $5.00 off of each massage.
* Call clients to let them know you have openings
* Change your voice mail message every day to let clients know what openings you have each day or when your next opening is. -
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Marketing Massage: How to Build Your Dream Practice by Monica Roseberry. Purchase today at Amazon.com.
Marketing Massage is designed for massage and bodywork students enrolled in a professional certification program. It is also an excellent resource for students and practitioners interested in building their practices, as well as for massage and bodywork associations for training and member support. -
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Massage Post Card Marketing Tips & Resources - A massage post card can be a great way to contact your current clients, and even to get new ones. Read more...
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Choosing a Massage Therapy Business Name by Ann Ross - 5 simple steps & ideas to consider when choosing a massage therapy business name. Read more...
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How to Promote Your New Massage Business | eHow.com
http://www.ehow.com/how_5122929_promote-new-massage-business.html
How to Promote Your New Massage Business. You've finally set up your own massage business. This is an exciting time. There are so many possibilities. There's only one problem. Where are you going to get clients from? This is a problem that every new therapist encounters. Read more... -
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Newsletters can be a wonderful marketing tool. Not only will it help you to retain clients you might already have but it will also allow you to obtain new clients. Use your newsletters to describe your referral system and gift certificate specials. Educate them about why massage is good for them. Introduce new services and products. Give them incentives to try new things. Coupons, etc. Your newsletter is a value added service they don't have to pay for and show people how much you care.
So how do you create a newsletter? Of course you could always create your own. But there are also several places out there that have pre-made massage newsletters that you can use and personalize. Here are a few:
* Staying in Touch
* Natural Touch Marketing
* BodyworkBiz
A newsletter, whether it is printed or emailed, is definitely worth the effort you will put in to creating it. Make sure to include specials, new services and offers on products, testimonials, educational articles and information on your referral system. Your clients will thank you, as will your schedule book. -
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Three Steps to Successful Marketing by Diana Moore
In order to market yourself well, you need to know where you want to go and how to get there. A good marketing plan can be your guide. Writing a marketing plan may sound daunting, but it’s really not difficult. The few hours you put aside to research and write your plan can result in a guide that will help you promote your massage therapy practice efficiently and successfully for months, if not years. Read more.... -
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Steps in Your New Career
Getting the experience you need
"Experience is not what happens to man; it is what a man does with
what happens to him." — Aldous Huxley
If you are a new bodywork practitioner, plan to get experience working in more than one kind of setting.
Experiencing different environments
* The more exposure to a variety of businesses, the better you will know what kind of setting you will be happiest working in.
* Maybe your skills and orientation fit best in a clinical environment, or maybe you love the soothing ambience of a spa.
* You'll also discover if having your own practice appeals to you more or less than working as an employee or contractor for someone else.
Preparing to set up your own business
If you have an eye on establishing your own business, you can use the time spent as an employee to note what you do or don't like about where you work.
* How do you feel about the way clientele are treated?
* What perks or discounts are offered that appeal to clients?
* What marketing materials are used to attract them?
* See if you can analyze what brings clientele to the business.
Taking the plunge
When you do strike off on your own, start small. Don't jump in with a large investment in an expansive clinic or spa. Some alternativese:
* Some practitioners start in their home
* Rent a one-room office
* Sublet a room from a group of health practitioners, perhaps even part-time
Setting yourself apart from the crowd
Many industry gurus say it's important to set your business apart from the crowd. Specialize in some way. If you do both pregnancy massage and sports massage, decide to promote just one of them in the beginning.
* Focus your public relations efforts in that direction.
* Send out a press release.
* Put up flyers in places your potential massage clients might see them.
* Tell everyone you meet what you are doing, why you believe in it and how they can contact you.
Finally, work to ensure your first clients become regular clients. Give them the best sessions you can, and thank them for their business. Offer them package deals and ask them to refer you to others.
Reprinted with permission from Natural Touch Marketing™ for the Healing Arts. Natural Touch Marketing offers professional tools for nurturing a thriving practice by building relationships, sharing your knowledge, and showing that you care. Free resources incude monthly articles, quick tips and tricks, interviews with successful practitioners and more. Visit them at www.NaturalTouchMarketing.com. -
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Many of us are now using Facebook and Twitter personally. But what about using those sites for your business? Using social networking sites such as Facebook is a way to connect with prospects and clients in a more personal way. It is the perfect way to market your business, especially if you are on a tight budget. You can provide advice, discount coupons, and anything else that your clientele may want from you. It is a way for you to ask questions and answer questions in return. And a way for your prospects and clients to find out about you and what you can offer.
I've found some useful videos and e-books that give ideas on how to use these sites for your businesses. You might check out the following to see how to get started.
- How to use Twitter for Business (part 1 of 3): http://www.youtube.com/watch?v=FsFmaCEOqyw
- How to use Facebook for Business: http://blog.hubspot.com/Portals/249/docs/facebook_for_business_eboo...
- Facebook for Business Marketing Kit: http://www.hubspot.com/facebook-for-business-marketing-kit/
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