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When we consider survival in the massage profession, we need to consider it relative to other small business start-ups. Looking back at an article on Meaning Business that I wrote a few years back, small businesses, in general, have about a 45% survival rate after 5 years. To this general background, we can add the costs of health care shared with small businesses and freelance workers, considered to be a severe disincentive to entrepreneurship, and the physical demands of the work, things I considered in Staying Workable. Current efforts at health care reform, however imperfect, are likely to positively effect massage practitioners who have responsibilities to provide for family health care.
When I was looking at survival statistics back in Fall 2004, I found only a week relationship to hours of training. I commented on this in Meaning Business.
The data was broken down by hours of core education with a base of about 18,000 entrants per year - pretty solid for statistics. Five-year survival rates were 29.2 percent at a nominal 125 hours, 33.1 percent at about 250 hours, and 37.7 percent at a nominal 650 hours, the last category being 80 percent accredited career schools. The bad news is that the first doubling in training time only gave a 4 percent increase in survival rate and that the subsequent increase in training only contributed a 3.3 percent increase in survival per doubling of training hours. This is a strong indication that what's being offered on the menu is at best tangential toward keeping people in the profession.
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