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Today is the beginning of a New Year, and I always view that as an opportunity for a fresh start. I’ve heard from a lot of therapists this year who are struggling in their practice. Most of them blame it on the economy. Yes, the economy has been bad….in my rural North Carolina county, we have the second highest unemployment rate in the state. I live in a small town of 4000 people, and the entire population of our county, which is the largest area-wise in NC, is about 60,000. There are numerous foreclosures in the newspaper every day, and few job listings.
In spite of that, my business had the best year so far in the 7 years since we opened and I exceeded my goal of getting 365 new clients this year by more than 100, so I really can’t buy into the “bad economy” theory where massage is concerned. In fact, I think when people are stressed out over the economy, a massage is still an inexpensive method of wellness, or a treat for those who view it as such. I think people who couldn’t afford to take a vacation this year got a few massages instead, based on my client experiences. I’d like to share a few words of advice that I think works for anyone who is willing to take it. I’m not saying you’ll be rich by the end of the year. I’m saying that adopting some new habits will improve your circumstances. READ MORE....
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