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Your Massage Business - Practical Tips for Success from The Ariana Institute

Your Massage Business - Practical Tips for Success from The Ariana Institute

• Create a clear vision of what you want and need based on your values. Clarity is power.
• Appreciate what you have. Focus on what you’re grateful for in your life.
• Networking – Let people know you offer massage
• Effective use of e-mail and direct mail
• Newsletters – add information about massage in your newsletters
• Gift certificates – offer gift certificates for an introductory discounted session.
• Web sites – feature a variety of massage modalities on your website
• Follow up – call, write or e-mail clients who have come in for a massage
• Letters of appreciation – send a letter to customers and friends who refer people for massage
• Publishing articles – publish articles about massage and share copies of the articles with colleagues and clients
• Referral incentives – offer a free massage for every five referrals or offer $10 off of the next session
• Brochures – add information about massage in your brochures
• Business cards – add information about massage on your business cards
• Diversify and prosper – offer a variety of services
• Call clients that you haven't seen in awhile and let them know what times you have available that week.
• Do market research and find out what others in your area are doing and how they are marketing. Ask them to send you their flyer, card or brochure.
• Return all phone calls and e-mails within hours or at least the same day. Many potential clients have a list of massage therapists and they schedule with whoever is available first.
• Ask for regular feedback from your clients.
• Focus on your goals and intentions.
• Call your client the next day after a session to see how he or she feels.
• Set up a regular treatment time for repeat clients. For example, schedule every Friday at 5 for them exclusively. It's easier for them to remember their appointment.
• Give free consultations.
• Develop a one line slogan that can be associated with your practice
• Give free lunch time seminars where people can find out about your services.
• Ask for referrals. Ask the referring people for information about themselves.
• Have a ready made list of contacts for referrals.
• Become a great learner. Attend conferences, workshops and CE classes.
• Get set up to take credit cards through your business account.
• Set up regular business hours so people know they can count on you.
• Keep track of everyone who comes to see you and keep your mailing list up to date.
• Focus on you. You are the root of your financial success or failure.
• Develop an information kit for new prospective clients telling them everything they need to know about receiving a service from you.
• Develop detailed educational material related to massage
• Research rates and price structures in your area to make sure you are charging fairly.
• Enhance your energy. Everything is energy. Money is energy. So get into shape, eat properly and get enough rest.
• Increase your value. Become an expert in your field and be the best at what you do. To get paid the best, you must be the best.
• Keep up on techniques and methods, always improving yourself and your treatments.
• Make copies of interesting, informative articles regarding massage to have on hand for distribution to clients and colleagues
• Believe you can be successful. Put your attention on the traits, strengths, and virtues that allow you to believe you can – and deserve to be – successful.
• Find other businesses to network with such as health clubs and gyms, beauty salons, florists, and retirement communities.
• Find several successful mentors to work with one on one. Don’t try to do it on your own.  
• Choose your thoughts wisely. You can choose to think in ways that will support you in your happiness and success…instead of ways that don’t.
• Associate with successful people. Energy is contagious.
• Review your business success plan often and share your review with supportive friends and mentors on a regular basis.

- Blog by Ariana Vincent, CEO of the Ariana Institute,

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