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Social Media- which do you use?
I was just curious to see which site get the best results like Facebook, linkedin, twitter etc.? And can you have to many accounts?
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Replies to This Discussion
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Permalink Reply by Lucianna Johnston on
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I have a facebook page for my business and have it linked to twitter. Anytime I post on facebook it posts on twitter...convenient. I have gotten a great deal of business and exposure through my facebook page and it's fun. I teach yoga and practice massage and reiki so I post daily quotes, massage info, yoga poses etc. It's actually really fun and I enjoy it.
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Permalink Reply by Salome Brunner on
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I like that, very good idea!
Lucianna Johnston said:
I have a facebook page for my business and have it linked to twitter. Anytime I post on facebook it posts on twitter...convenient. I have gotten a great deal of business and exposure through my facebook page and it's fun. I teach yoga and practice massage and reiki so I post daily quotes, massage info, yoga poses etc. It's actually really fun and I enjoy it.
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I also have a blog that I link to my facebook page which links to twitter ;).......google: Sojourn - Lucianna Johnston ....you can see the page if you want...
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Permalink Reply by Lisa on
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I have not gotten any new business from facebook. I even created a facebook ad and nothing. However i still enjoy having the facebook business page since it gives me an avenue to communicate regularly to clients versus always changing my website. However, I have not marketed my facebook page as i could since i spend more time working on my website.
twitter doesn't appeal to me and so i don't have a twitter account. the only other thing i'd like to incorporate is a blog, but i haven't gotten around to creating one.
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I don't love twitter but I figure it's exposure and its effortless since I have it linked to facebook. I facebook on my business page every day multiple times a day. I have gotten a good amount of business from doing that. Daily quotes, massage info, yoga poses, nutrition information, energy/chakra information etc. Most of all I just love doing it so whatever business I do get feels like a bonus :). I also use blog spot through google for my blog which I link through facebook.
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Permalink Reply by Lara Rininger on
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I use all of them and now I also use Google + ;)
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Permalink Reply by Las Vegas Massage In Summerlin on
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I use all of the above mentioned as well and they have worked out very nicely for me.
Quality profiles and content are the key. Yes, it does take a bit of time getting these set up and participating, yet it's been very rewarding.
Here's a point that I'm noticing a lot lately: What are you using social media for, and who are you presenting to? If you want to keep your personal facebook account private for personal use, do so. Then create a fan page and use that for clients or prospective clients.
What I'm seeing, and I'm certainly guilty of this myself, is that therapists migrate to other therapists, then talk shop or other personal issues. This is not a problem per se, yet if a prospective clients finds you, what are they going to see in your content? Something that appeals to them so they will contact your further for your services, or a bunch of 'massage shop talk' that they (probably don't understand) or care about. The perfect example of this occured to me just a couple of weeks ago.
I was so busy talking (typing - messaging) with other therapists, or talking massage marketing and advertising that I never promoted the fact that YES, I am a massage therapist myself! I posted my massage 'deal of the week' and within two hours had TWO different people contact me about a massage. I'd never made it clear that I was an actual massage therapist; both of them thought I was an advertising agent for some 'massage related' company.
So, I guess my point is this: Make it very clear exactly what it is you do and offer - from their perspective. Everyone has the same thought in their head: "What's in it for me?!?!" Again, it's about the prospective clients or current clients, not about us, the massage therapist. People also grow weary of us promoting ourselves to them all the time - regardless if it's a special price, a new massage package, etc., etc. Post about other health and wellness information. I know our world revolves soley in massage, but this isn't the case for clients.
My two cents worth :-)
Kris
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Permalink Reply by Alyson C Schlobohm on
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While I agree that content and quality messages are vital, you really can NOT ever have too many accounts. Google and other search engines actually have businesses listed by popularity of the website or by the number of listings it has. In other words, you can increase your exposure on the web by listing yourself with more social media sites. Not only will this give you more exposure, but it will increase your presence on the web, thus bumping you up further on search engine listings as well as, again, increasing your exposure. When I first started my own business, I was lucky enough to have been told of this little "secret" by a friend who is a dentist and teaches other dentist's how to best take advantage of social media.
On the flip side, if you're generating business from the web, you may (no matter how careful you are), have clients looking for something inappropriate.
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Permalink Reply by Rajam K Roose on
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Kris made an excellent point about mt's posting things that would only be of interest to other mt's. Almost all FB business pages I've seen is geared toward other mt's. You have to post topics that are relevant to the client. Another thing about FB business page is that just because you post something on your business page doesn't mean that your posts will not necessarily go to the news-feed of your fans. You have to have active participation, the more participation the more likely your page will show up in your fan base news-feed. One way participation can be encouraged is by asking questions or starting discussions that garner interest amongst your fans.
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Permalink Reply by Stephanie Keffer on
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Hi Lucianna,
I like the daily quotes thing. I too have a facebook page and I use all the time but it is hard to make it interactive. I post they don't respond but according to the insights 90% view the page at least once a week. If anyone wants a fast way to get your info out to more then one area use www.ping.fm and it will send it anywhere you want.
Lucianna Johnston said:I have a facebook page for my business and have it linked to twitter. Anytime I post on facebook it posts on twitter...convenient. I have gotten a great deal of business and exposure through my facebook page and it's fun. I teach yoga and practice massage and reiki so I post daily quotes, massage info, yoga poses etc. It's actually really fun and I enjoy it.
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Permalink Reply by Daniel Cohen on
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I use facebook and have a page for my business. I use it to report what is happening to clients, students and friends. Yelp and google search are the best leads for new clients. They use search to check me out and that may lead them to my fb pages. Most new clients from the internet say it was my overall presence on the internet, including my website and photos, that persuaded them to try me.
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I never got anyone from yelp though I'm on there but I'm also on Google page 1 so that helps just sucks because the one's that do call from the internet generally want a massage asap or late at night. I'm booked out until August 3rd which leads me to one conclusion. Time to expand :P
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