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Steiner Leisure Limited Announces Entry Into an Agreement for the Acquisition of the Assets of Cortiva Group, Inc. PDF Print E-mail

Thursday, 13 October 2011 16:35


Steiner Leisure Limited has entered into an agreement for the acquisition of the assets of Cortiva Group, Inc. ("Cortiva"). Cortiva operates seven post-secondary massage therapy schools with a total of 12 campuses located in Arizona, Florida, Illinois, Massachusetts, New Jersey, Pennsylvania and Washington and which had revenues in 2010 of approximately $24.6 million. Post-closing, Steiner, through its Schools division, would own and operate a total of 30 campuses in 14 states with an anticipated total population of approximately 5,200 students.

This transaction, which is expected to be accretive to earnings post integration and neutral to slightly accretive to earnings in 2012, has a purchase price of $33.0 million in cash. Prior to closing, we will determine the extent to which the purchase price will be paid from existing cash and/or through borrowings under our credit facility.

Leonard Fluxman, President and Chief Executive Officer of Steiner, said, "The acquisition of Cortiva Institute, a well-known participant in the massage therapy education field and one of our longtime competitors, would considerably expand and fortify the presence of our Schools division in the post-secondary massage therapy school market. The integration of Cortiva's extensive massage therapy offerings into our existing curriculum, as well as the availability of a variety of new campus locations in several regions of the United States new to us, would further assist the growth of our Schools division. We look forward to introducing even more graduates, with increasingly diverse skill sets, into the growing massage therapy and spa industries."

Closing of the transaction, which is anticipated to take place in 2011, is subject to conditions similar to those in other transactions of this type including, among others, the receipt of regulatory approval from the Department of Education (the Cortiva schools are eligible to receive Title IV student loan funding).

Steiner Leisure Limited is a worldwide provider of spa services. The Company's operations include shipboard and land-based spas and salons. We provide our services on 155 cruise ships and at 68 land-based spas. Our land-based spas include resort spas, urban hotel spas and day spas and are operated under our Elemis(R), Mandara(R), Chavana(R), Bliss(R) and Remede(R) brands. In addition, a total of 28 resort and hotel spas are operated under our brands by third parties pursuant to license agreements with the Company. Our cruise line and land-based resort customers include Azamara Club Cruises, Caesar's Entertainment, Carnival Cruise Lines, Celebrity Cruises, Crystal Cruises, Cunard Cruise Line, Hilton Hotels, Holland America Line, InterContinental Hotels and Resorts, Kerzner International, Loews Hotels, Marriott Hotels, Nikko Hotels, Norwegian Cruise Line, P&O Cruises, Planet Hollywood, Princess Cruises, Royal Caribbean Cruises, Seabourn Cruise Lines, Silversea Cruises, Sofitel Luxury Hotels, St. Regis Hotels, Thomson Cruises, W Hotels and Resorts, Westin Hotels and Resorts and Windstar Cruises. Our award-winning Elemis, Bliss and Remède brands are used and sold in our cruise ship and/or land-based spas and are also distributed worldwide to exclusive hotels, salons, health clubs, department stores and destination spas. Our products are also available at and .

Steiner Leisure also owns and operates five post secondary schools (comprised of a total of 18 campuses) located in Miami, Orlando, Pompano Beach and Sarasota, Florida; Baltimore, Maryland; Charlottesville, Virginia; York, Pennsylvania; Salt Lake City and Lindon, Utah; Las Vegas, Nevada; Tempe and Phoenix, Arizona; Westminster and Aurora, Colorado; Groton, Newington and Westport, Connecticut; and Dallas, Texas. Offering programs in massage therapy and, in some cases, skin care, these schools train and qualify spa professionals for health and beauty positions within the Steiner family of companies or other industry entities.

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About 1/2 to 2/3rds of my sessions are forearm. Learned most from Hwal Bup Do (Korean Martial Therapy and refined it with Lomi Lomi. Hands are for feeling forearm, elbow, shin, and feet are for going in.
You would find Forearm Dance interesting...Its amazing at all the techniques available to us.  Almost infinite variations.
lol,,,hmm the church thing...    Yea that DVD gave me some new ideas...I watched it a few times..then gave it to some other therapists.. Its a Lomi Lomi approach for sure.
One of the nice things about the forearm is the two bones in it. By simply rotating your wrist you apply varying pressure and can even stretch the muscle under it without moving. Forearm rocks, slides, pushes, pulls, goes deep, and rolls in.
Well I could defiantly improve my forearm skills...I havent become ..One With My Foreams, yet. However I always get positive comments when use it.. A great tool for a massage therapist.   Well time for work.. I have one 50min. massage , one  110min, and an 80min. scheduled today.  You guys take care...

So funny to see this discussion was going on in 2011!   I went through a community college for my Massage Therapy Certificate.  It was part of the allied sciences department so I had the medical massage training.  As a career changer, I NEVER would have gone into massage therapy with the intention of doing "spa massage".  I've always been about the medical/orthooedic massage from the get go, but I also wanted to go into Physical Therapy for a second career but realized it wasn't the same as when I was coming through college in the 80s.

In Maryland, they have a two tier system - 1. Registered Massage Practitioners that are only allowed to work in spas/salons for the purpose of relaxation and 2. LMT that require some studies in allied science courses, are medical professionals and can work in any environment.  In Virginia and DC, there is no distinction.  I do like the two tier system, it would make life easier on all of us.  Want a relaxing swedish massage - go to a RMP,  want somebody to help your rotator cuff issue - go to a LMT... 

Daniel Cohen said:

Yes I am aware of the saturation problem and profitability. It is as much a problem as having 8 massage establishments in two blocks around my place. We are in a period of evolution at this point and it will be interesting to see how it evolves. Perhaps if states take the German model and license separately Medical Massage & Wellness Massage it might change the landscape.

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