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Give us your elevator speech! How do you convince someone to book a session?

We want to hear how YOU convince someone you just met that they should book a massage or bodywork session, all in less than a minute.

Post your best elevator speech below, and it might be featured in an upcoming issue of Massage & Bodywork magazine!

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Permalink Reply by Therese Schwartz on April 3, 2014 at 10:35am

This may sound strange, but I actually don't try to convince people to book. I tell them what I do and give them a few examples of people I've been able to make a big difference to. It's my philosophy that I can't convince anyone to have a session (I hesitate to say massage because I don't think of it that way - I do whatever I know how to do to solve a particular issue rather than focus on a modality). I offer them the information and allow them to do with it what they wish. But then again, I've never been a good salesman! :-)

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Permalink Reply by Rachel Beider on April 7, 2014 at 9:10am

My introductory speech is often directed at an individual when I notice that they are doing the typical "shoulder pain squeeze" in public: rubbing their upper traps, or trying to stretch their neck. If you see someone already in pain, approaching them with a massage intro is certainly better received. It can be as simple as: "It looks like you could use a massage, your shoulder seems to be bothering you. Does it usually feel like that?" People love to talk about their issues. How many times have you mentioned that you are a MT at a party, and heard the common refrain: "I just have this particular pain in my shoulder, can you take a look at it?" I always have business cards handy, and often introductory discount cards for a new client, which further incentivizes them to come in.

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Permalink Reply by Gordon J. Wallis on April 14, 2014 at 9:33pm

I've been doing massage for thirty years now.. And what I have found that works really good, and I only discovered this withing the last two years, are testimonials. I don't need to talk very much.. For instance.. If i see someone in obvioius pain, or hear the talk about a pain issue, or that they have to see a Chiropractor or whatever for some kind of issue.. I intervien( cant spell) on their conversation and show them a testimonial from one of my clients that I have been able to help dramatically. That almost always gets them to make that first appointment. Then you will have to proove yourself at that point for them to continiue seeing you. And I have found this to be very effective in getting new clients. Now it helps if the testimonial is from a professioanl type person.. Like an attorny or Md. or even an Architect.. Some one with a title.. but a regular un titled person is good too. So if you have been able to help someone in a dramatic way.. Have them write you a testimonial saying so. I keep my testimonials on my Iphone photes for the prospective client to read. Anyway, Ive found that to be really powerful in attracting new clients. I will give an example in an attachment.