just saw a post on another social network. It read "Prepay for unlimited massages all year for $2250" is this a good idea or bad idea. I have mixed feelings about it myself. But hey!!!
Permalink Reply by Lisa on October 22, 2010 at 7:47pm
I can't imagine how many people would jump on the band wagon of paying so much money up front like that...especially on massage. Not in this economy unless I'm missing something.
i am offering something similar, with the savings on cost highlighted, ie. packages = savings. i'll let ya'll know how it goes!
here is the link to my packages page-feedback most welcome! http://reclaimingpdx.com/home/?page_id=37
Well I can say this. When Mike Hinkle was having his Grand Opening for the Pensacola Massage Center He ran a special that was $1000 for 1 massage a week for a year. That is how I met him. It was a real deal. I jumped at it.
Places here have been offering prepay. Several went out of business leaving with the money so some are gun shy to the idea. It certainly is a way to raise operating capital.
I do agree somewhat with Daniel. One has to make sure that who they are purchasing from is reputable. If not, there is the potential the person purchasing could be out of money and have gained added stress.
I have thought about offering a package deal for massages. Clients would pay for a few sessions at a time (no more than 6). They can use them however they want too...once a day, once a week, once a month, over the course of the year...doesn't really matter to me. I would advise them according to what they needed of course, but how they use it is at their discretion.
Personally, I wouldn't do that myself except for a short term marketing, like Daily Save (which I'm signed up for but haven't participated yet). I can't imagine having people come in often enough that when I do the math, I'm only making $.05 of every session or less!
If it's something a therapist would offer, they should definitely think about making some restrictions, like so many times a month or something like that. Otherwise, there's the risk of working way to much, pushing out former & new clients who will pay full fee due to scheduling, and resenting having to work on them once the money is spent and long gone.
A previous poster mentioned refunds. Whenever a client purchases a series I discuss the restrictions I have such as no cash refund and can only share one of the sessions with a friend or family member and also give them a nice card where they can keep track of their sessions and the restrictions are also printed on that card. I also put a "no cash refund" on all my gift certificates as well.
In my area, although people have cut back on some things b/c of the economy-- I still sell mostly pkg deals (buy 6 & the 7th free) which means folks are dishing out $480 - $600 up front and the users are coming in generally once a week or twice a month.
A colleague of mine would run a pre-pay every time she wanted to take a CEU course. She'd collect $$ from clients to help pay for her class up front and they would in turn get massages when she returned.
My advice is to never prepay for anything! You pay up front then after a couple of massages the therapist goes out of business. At that point, you can kiss your money good by.