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Perception IS reality.
This is what we've 'sold' the public for years.
If you do something different than 'just rubbing people with oils and lotions,' market yourself that way to specific target markets. I target these individual groups; some want a relaxing therapeutic massage, some are looking for sports massage or orthopedic style massage.
We can't hope to 'change the industry' or 'change the general populations perception of us' if we don't know what we're doing, first. I mean, look at our own industry. We have the woo woo crew battling with the evidence-based therapists.
We can discuss this further if you'd like, but for right now I'm off to host a massage CE seminar and deliver a bunch of massage gift certificates!
Kris
I have been asking this to myself for a while but one day this guy really made me want to ask the question. I do some volunteering in my area at athletic events ( 5k, half marathons, duathlons etc.) I went to visit a running store here in town ( to show my face), we refer people to each other and i also work on just about everyone in the store. And it was a guy in there who I have worked a few times at these events. They were asking him about some training he had done on this really rough terrain. They asked him had he come to see me yet for some massag work, he said " I havent done anything worthy of a massage" . I thought dude, you are an athlete massage work would benefit you very much. But i could tell in his mind he was thinking, massage in the up most relaxtion way. Not in a since that it could benefit him.
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