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This has been my marketing plan that has worked for me.
First of all, before anything else, start working on a mailing list, seperate from your client files. This is your most important marketing strategy, put a priority on it.
I offer 50% off the first massage.
I send a card to my clients for a free massage during the month of their birthday.
I send cards out before Mothers day and before christmas advertising gift certificates.
Gift certificates are a great marketing strategy, I have found that only about 75% of GC are redeemed, so you can afford to sell the GCs at a discount and still make your full fee. I will sell them in packages for 20% off. They are a huge success on these two holidays, and you do the math, I end up making about 5% above my usual fee, which can easily pay for some really nice looking GCs. Do not skimp on cheap looking GC's, buy the most attractive ones you can find, people want to give them a gifts so presentation is everything.
So that means my clients get a card from me three times a year.
This is what has worked for me. Paying for an ad in the local paper or ad shopper is a waste of money in my opinion.
This has been my marketing plan that has worked for me.
First of all, before anything else, start working on a mailing list, seperate from your client files. This is your most important marketing strategy, put a priority on it.
I offer 50% off the first massage.
I send a card to my clients for a free massage during the month of their birthday.
I send cards out before Mothers day and before christmas advertising gift certificates.
Gift certificates are a great marketing strategy, I have found that only about 75% of GC are redeemed, so you can afford to sell the GCs at a discount and still make your full fee. I will sell them in packages for 20% off. They are a huge success on these two holidays, and you do the math, I end up making about 5% above my usual fee, which can easily pay for some really nice looking GCs. Do not skimp on cheap looking GC's, buy the most attractive ones you can find, people want to give them a gifts so presentation is everything.
So that means my clients get a card from me three times a year.
This is what has worked for me. Paying for an ad in the local paper or ad shopper is a waste of money in my opinion.
Hey Vivian- where do you get your cards / GC's from? an online company or local store? I've been trying to compare.
Hey Melissa- just and fyi for ya since you haven't got much response from this forum question- go to the groups and directly ask some of the marketing groups for their input. Might get more from them there. :)
Also and just my opinion (take it or leave it)- but if you offer a 50% off deal- do a buy one and then get 50% off. That way they're not just going to come to you once because of the offer and then not be able to afford your reg. priced services.
Vivian Murray said:This has been my marketing plan that has worked for me.
First of all, before anything else, start working on a mailing list, seperate from your client files. This is your most important marketing strategy, put a priority on it.
I offer 50% off the first massage.
I send a card to my clients for a free massage during the month of their birthday.
I send cards out before Mothers day and before christmas advertising gift certificates.
Gift certificates are a great marketing strategy, I have found that only about 75% of GC are redeemed, so you can afford to sell the GCs at a discount and still make your full fee. I will sell them in packages for 20% off. They are a huge success on these two holidays, and you do the math, I end up making about 5% above my usual fee, which can easily pay for some really nice looking GCs. Do not skimp on cheap looking GC's, buy the most attractive ones you can find, people want to give them a gifts so presentation is everything.
So that means my clients get a card from me three times a year.
This is what has worked for me. Paying for an ad in the local paper or ad shopper is a waste of money in my opinion.
Hey Vivian,
I'm curious if you get your client's approval for marketing to them before you send out stuff. It is my understanding (albeit it may just be for internet marketing) that you need your clients to "sign up" for direct marketing pieces.
Vivian Murray said:This has been my marketing plan that has worked for me.
First of all, before anything else, start working on a mailing list, seperate from your client files. This is your most important marketing strategy, put a priority on it.
I offer 50% off the first massage.
I send a card to my clients for a free massage during the month of their birthday.
I send cards out before Mothers day and before christmas advertising gift certificates.
Gift certificates are a great marketing strategy, I have found that only about 75% of GC are redeemed, so you can afford to sell the GCs at a discount and still make your full fee. I will sell them in packages for 20% off. They are a huge success on these two holidays, and you do the math, I end up making about 5% above my usual fee, which can easily pay for some really nice looking GCs. Do not skimp on cheap looking GC's, buy the most attractive ones you can find, people want to give them a gifts so presentation is everything.
So that means my clients get a card from me three times a year.
This is what has worked for me. Paying for an ad in the local paper or ad shopper is a waste of money in my opinion.
Vivian,
Do you use a particular computer file program for your client database? I'm looking for some streamlined ways to do mailings and birthday postcards.
Thanks!
Hey Vivian- where do you get your cards / GC's from? an online company or local store? I've been trying to compare.
Hey Melissa- just and fyi for ya since you haven't got much response from this forum question- go to the groups and directly ask some of the marketing groups for their input. Might get more from them there. :)
Also and just my opinion (take it or leave it)- but if you offer a 50% off deal- do a buy one and then get 50% off. That way they're not just going to come to you once because of the offer and then not be able to afford your reg. priced services.
Vivian Murray said:This has been my marketing plan that has worked for me.
First of all, before anything else, start working on a mailing list, seperate from your client files. This is your most important marketing strategy, put a priority on it.
I offer 50% off the first massage.
I send a card to my clients for a free massage during the month of their birthday.
I send cards out before Mothers day and before christmas advertising gift certificates.
Gift certificates are a great marketing strategy, I have found that only about 75% of GC are redeemed, so you can afford to sell the GCs at a discount and still make your full fee. I will sell them in packages for 20% off. They are a huge success on these two holidays, and you do the math, I end up making about 5% above my usual fee, which can easily pay for some really nice looking GCs. Do not skimp on cheap looking GC's, buy the most attractive ones you can find, people want to give them a gifts so presentation is everything.
So that means my clients get a card from me three times a year.
This is what has worked for me. Paying for an ad in the local paper or ad shopper is a waste of money in my opinion.
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