Marketing and Practice Building

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Comment by Jodi Rogers Paulk on October 7, 2009 at 10:57pm

Perfect site for me now. I'm a massage therapist in a salon, looking for ways to market and build my clientele. Open to suggestions. :)

Comment by Tom Florio on October 7, 2009 at 8:39pm

Jacqueline, I have been in business for 4+ years- without a doubt the most success I have had is to network. Network with other business professionals, volunteer with charitable organizations, make yourself seen. As a male, I have found that it takes me 3x's the effort.

Comment by Jacqueline M Curan on October 7, 2009 at 8:23pm

Can i throw out a question? I have been in business for 4 months. I have seen a recent slump through Aug and Sept. What has been your most successful means of promoting your business?

Comment by Lindsay Newman on October 7, 2009 at 2:51pm

In reply to Tina re the going into people's homes...

First off, follow your instints and screen carefully! And establish safety precautions such as giving a safety buddy the name and address and time of your appointment, and to set up the alarm if you don't call by a certain time after the appointment.

In terms of comfort in numbers... I only go to a client's house if I have had former contact with them and feel I can trust them/be safe in their space. My incentive program is that I'm giving current clients, friends/family members a discount for having a massage gathering in their home - 3 half hours for $90, or 3 hours for $150... it's a significant discount on my standard rates, but I don't have to pay the over head for space and am getting my current trusted contacts to bring me new clients :)

Hope that helps!

Comment by Michael Wolfes, CLMT, CRP on October 7, 2009 at 1:51pm

In response to Rachael, I NEVER offer a discount greater than 20% to anyone, groups, family, friends. It's worked for me for 23+ yrs.

Comment by Rachael Lynn Ostrander on October 7, 2009 at 1:11pm

Hi everybody! I have a topic that I would really love some feedback on. My practice has been open for 1 year now, and I have had several family members and friends come in and pay full price. I have not yet set a discount for family and friends, and Im unsure as to whether I should or not. I see the pro's and con's. Feedback would be extremely appreciated!!

Comment by Liz on October 7, 2009 at 9:17am

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Comment by Liz on October 7, 2009 at 9:16am

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Comment by Marissa on September 8, 2009 at 6:00pm

Rachel- YES! Do offer the same discount to already pre-booked appointments. Your "regulars" will get a kick out of the discount and it will make them feel special. I do have a word of advice though. Last year I was doing the same thing and it was really frustrating trying to keep everything straight. Making so many decisions on something that should be good all around. So, I decided to make a change. Each new client gets $10 off their first massage. All clients, new and existing, after 4 hours of massage get their 5th hour free. If each client comes in once a month, they get 3 free massages a year. That way everything is standard, no keeping track of what is what, and everyone is happy!

Comment by Rachel Sheard, LMT, NCTMB, CIPI on August 31, 2009 at 1:15pm

I do appreciate the feedback, but I'm not sure my question is understood. What I meant, is whether to offer a discounted rate to appointments that have already been booked, BEFORE I decided to run a special discounted price for that time period. The discount would apply to BOTH new and existing clientele, as a booking incentive. So, bc it would apply toexisting clientele as well, not JUST new clients, as many of our specials typically do, then would the people who had already booked an appointment within that special discounted booking incentive period also get the discount? To make it a little more clear, I sent an email out to my clients on Friday August 21st, offering a $45 one hour session until the 31st. Goal of more appointments on my books! So, would people that had already made appts in that time frame get the discount as well? I've been really slow, so the issue of whterher to push for full price or discount hasn't been an issue this time...one of my new regulars brings a pre-written check with her, so no issue there...but I do have another appt tonight, and I think she received the email aswell.

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