Marketing and Practice Building

Comment

Comment by Robert Sherman on August 29, 2009 at 3:57pm

I just read an article in the new September issue of Massage Magazine called Fill Your Practice With Treatment Planning. It says to assess your clients and suggest they go with a treatment plan for 3 sessions, then sell them a package for the 3 sessions. I just tried it today, and instead of simply charging my normal $95 for 1 session and "see how it feels tomorrow and we'll talk later" routine, I explained that he will probably need one, maybe two more sessions for it to be completely gone. He liked the idea and bought my package of 3 massages for $240. Absolutley no hesitation on his part. If you actually do read that article, be sure to go to the link provided and see the author's assessment sheet online. I am really excited about this new way of presenting my work.

Comment by Rachel Sheard, LMT, NCTMB, CIPI on August 29, 2009 at 2:45pm

Yeah, I have done that in the past as well, but I also like to extend special offers to bring my existing clients, who I maybe haven't seen in a while, back in again.

Comment by Monica Leigh Six on August 29, 2009 at 6:11am

One of my clients convinced her employer to have me come with my chair to her job at the bank. I massaged 16 clients, boss paid for everything. Then all 16 decided they will pay me to come every month!! Word of mouth is THE best!

Comment by Rachel Sheard, LMT, NCTMB, CIPI on August 28, 2009 at 3:03pm

So here's a question--When you advertise a new special discounted price, mainly for the purpose of booking NEW appts, do you also give your EXISTING appts within that time frame the discounted price? Or should they ASK to get the discount? I feel kind of guilty if I don't give an existing appt the same discount for the special I offer, but then I also kind of wonder if I should have the existing appt pay the regular rate, much like when big manufacturers offer coupons, you have to HAVE the coupon to get the savings. I don't know...

Comment by Tina on August 27, 2009 at 12:41pm

Hi all.....I am trying to start a mobile massage business, but was wondering if it's ok (or legal) to target/advertise "only females and couples". I am sort of skeptical about going into homes of people I don't know, and I thought this would at least give me a little comfort. Please let me know your thoughts.

Comment by Rachel Sheard, LMT, NCTMB, CIPI on August 22, 2009 at 10:17pm

Great idea Julie! I'm just starting out with Twitter, I'll have to give that a shot. For a little while, I was emailing my clients each week with appts I had available that week, and I think I got a couple new appts that way, but I don't know if it was just me being sick of my emails myself, or if I just thought my clients might have been too....but I stopped doing that. Just felt like too much to me, for them. I did just send out an email to everyone for $45 one hour massage till the 31st as an End of Summer/Back to School deal. Have gotten 2 new appts from that, and I just sent it yesterday. :)

Comment by Julie Onofrio on August 22, 2009 at 10:25am

One of the easiest and most effective things I have been using lately is Twitter- I put a twitter badge on my website and then just update it and post my latest openings for the week. I got 3 clients that way last week. I think when people see websites they don't take the time to call or email but having that info available makes it more of an incentive. I even had one guy call and say I didn't see any openings that work for me - do you have something else

Comment by Jacqueline M Curan on August 22, 2009 at 5:48am

This is a great group. Though i just joined your comments are really helpful. I'm a new LMBT. Marketing is always on my mind, wherever i go and whatever i do. I have a referral program, packages, t-shirts with my logo, and new business briefs soon to be published in the local papers I always come back to my clients and the product that I provide. I try to improve on my massage every time i give one. It seems that one satisfied client is a huge testimonial to the work that i do and the referrals follow.

Comment by Travis Alligood on August 21, 2009 at 5:51am

Working in the YMCA, I have been here for 7 months I am still in building mode.I hand out business cards with my contact information on the front and on the back of the card there are 5 blocks .above says RECIEVE 5 SESSIONS GET 1 SESSION, IT WORKS FOR ME.

Comment by Felicia Brown on August 20, 2009 at 3:31am

Referrals - you have to ask for them constantly and follow up on thanking those who sent people to you. Pretty simple, but so few people do this consistently and well.

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