Marketing and Practice Building

Comment

Comment by noreen zakrajsek on February 4, 2010 at 11:49am

Yes Vistaprint is what I used on my last order. I was very pleased with them,and will con't. using them. great offers all the time.

Comment by Serenity Achieved! on February 4, 2010 at 8:57am

If you're looking at brochures and postcards, www.vistaprint.com makes them for you cheaper than you can create them yourself. You use their software and they keep your templates saved so you can edit or reorder when you need more. If you get on their mailing list they have sales all the time. I use their postcards for both mailings and gift certificates and only pay shipping since I always buy during a promotion when they are free. Thought you might want to check them out.

Comment by Nicola Hogan on February 3, 2010 at 11:53pm

Hi Samantha. I use a mixture of both professionally made and 'hand made' marketing materials. I have had my business cards and postcard size info cards professionally made. These I leave at health food shops, dr's, naturopaths etc. And I get a good response from them. I have also designed my own flyers. I use slightly thicker than normal A4 size paper, (not sure of the gsm) and I use an off white. It has a really natural look and feel to it. I have a great printer and a mac that has a lot of really good design functions. I have had lots of good feedback about my flyers being good looking and informative. I use my flyers for mail outs, in the clinic, at events and I keep them on me, every opportunity to talk to someone about what I do is good marketing and self promotion. Hope this helps

Comment by Diana Moore on February 2, 2010 at 3:35pm

Here's some food for thought. When you're in a pinch, take enough time to make a flyer on regular paper that is, as Serenity suggested, as nice as possible. (No matter what, check for typos, and don't put out anything that has them.)

When you have time to plan ahead, get professional-looking marketing materials. Most people will notice the look and feel of your marketing pieces and get an impression of your business from them.

Comment by Serenity Achieved! on February 1, 2010 at 6:30pm

For flyers to be placed in offices/at expos for people to pick up, I use regular 20# paper. If I'm sending a mailing, I prefer to use heavy weight paper in the form of an oversized postcard.

I've found it most important to make the materials pleasing to the eye, catching people's attention. At expo's I've had people pick up my flyers just because of the colors/graphics on the materials.

Comment by Gloria Coppola on January 29, 2010 at 9:53pm

Today's Blog is about a former student of mine and becoming successful in massage! Enjoy

http://massagecareers.blogspot.com/2010/01/successful-practice.html

Comment by Tracey Moon on January 27, 2010 at 9:43am

Here are some ideas for you, Tami:
Be sure lighting is soothing. If setting has flourescent lights consider finding an alternative. If you can use natural lighting that is really the best.
Check temperature in room and ensure it is a comfortable temperature for clients.
Add aromatherapy to the room through a diffuser or burn some LIGHTLY scented incense such as Aloeswood.
Create an environment of peace by being sure there is no talking during session unless absolutely necessary. This can be disruptive to others in the room. Our team does this by speaking in a very low voice to check in with client and all therapists begin and end at the same time.
Hope this is helpful.
Tracey
www.imassageinc.com

Comment by Tami Nelson on January 27, 2010 at 8:54am

Question on chair massage events ... other than having music, what other ways are there to "beef up" the event to make it better? Any ideas would be appreciated!

Comment by Gloria Coppola on January 26, 2010 at 7:02pm

Today's Blog: Why would you work in a spa?

http://massagecareers.blogspot.com/2010/01/why-would-you-work-in-sp...

Comment by Gloria Coppola on January 24, 2010 at 8:53pm

Participate or organize a fund raiser! Not only can you help raise money for any charitable cause you can get great marketing exposure for your business!

If you are hosting a "Massage for Haiti" fund raiser, I will post it for FREE on this website. Please advise

www.massageforhaiti.net

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