Massage Marketing Solutions

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Comment by Las Vegas Massage In Summerlin on March 9, 2010 at 10:10am

I just ask them, no written consent.

Comment by lee kalpin on March 9, 2010 at 8:24am

I agree Rick, that we should ask if it's okay, and just use their first name and town. As I said, our regulations do not permit that type of advertising. Testimonials cannot be used here.
But since this type of advertising is available to you, go for it.

Comment by lee kalpin on March 8, 2010 at 10:30pm

That is a good question Samantha. Where i practice we are not permitted to use testimonials, unless they are from an organization that has knowledge of heath care. Personal testimonials are not permitted - partly because of patient confidentiality.

Comment by Las Vegas Massage In Summerlin on March 4, 2010 at 3:37pm

Noreen, let us know how this all works out.

Sounds like a great opportunity you have.

Kris

Comment by Kelly Sanders, LMT on March 4, 2010 at 10:01am

Noreen;
In the assisted living home where I was a full time (independent), not staff caregiver/sitter support person for a 92 yr old. I helpedher to and from dining room and with her ADLs. At lunch or dinner while they were seated I would give some residents neck shoulder upper back rubs and asked them if at dinner they would like a foot rub. Was very popular so the beauty shop girl asked if I would do that on the feet or hands of the ladies waiting to be beautified. Went over well until me and the adminisstrater had words, so I gave up that self employed position and moved to FL to become a live in caregiver. Personally speaking, I do not believe nursing homes or any type institutional facility is good for our elders or the family. Keep your loved one at home and hire helpers.

Comment by noreen zakrajsek on March 3, 2010 at 6:40pm

Thank Kris for all your wow selling points.
The residents average age at place # 1 is about 89 years old and are in assisted living. The other side of this place is depentent living, average age 86,right now. The ones in asisted deal with demetia, and other health issues. most walk with walkers. I am there to offer 1/2 hr.seesions I have a few (presently) that come up on to my table. The others I visit them in their rooms to have them either lay on their beds or sit comforably in a chair,whtaever works best for them. I just would like for more to experince Massage through a soft and gentle human touch. I will definatly go back to the flier and do some word changing. to give them a bit more wow, but I feel i need to also keep in gentle.
my plan is to get into the dinning room to introduce myself along w/some type of drawing (FREE) maybe win a massage for your birthday. . to perk them up into massage.as well as demo a table,& comfortable chair session on what to expect. plus fliers in mailboxes.
Next time I get to vegas i may have to look you up and your massage. my husband wants me to to go this month with him,not sure yet!
THANK YOU!!

Comment by lee kalpin on March 2, 2010 at 3:28pm

Kris, these are excellent ideas! No wonder you have such a successful practice. If I were trying to "grow" my practice, I would use some of your marketing ideas.
We are somewhat limited here in Ontario because we are not permitted to advertise discounts.

Comment by Las Vegas Massage In Summerlin on March 2, 2010 at 2:22pm

Also....

Take a look at my massage website for further ideas. (No, this isn't my offical massage website but one I use for training.)

Feel free to grab ideas from each page to add to your mailers or whatever it is you are doing. Click on the links on the main page to get ideas.

At-Your-Door Massage

Here's an idea I just thought of, once you obtain some of these folks as clients.

Up-sell them to massage packages.

Here's the page for an example:

Mega Massage Packages

Modify as needed ;)

Does this work?

Certainly. I've already had three clients purchase Option 1 as listed in the example. It's nice when in one month over 12k hits the bank account ;) (It's actually more than that, as I've raised my rates since this example, but you get the picture.)

Let me know how this works out!

Kris

Comment by Kelly Sanders, LMT on March 2, 2010 at 2:19pm

One day after I fliered all the cars at the local Sr. center and nearby nursing home,
I took my massage chair at the beginning of the lunch period and during lunch presented upon a willing staff person the benefits received from a massage. After lunch I offered five-10 minute samples. Had so many takers that the center director offered me an available space in the center three days a week to offer massage to center members. Went great until I had to stop to return to college for more training.

Comment by Las Vegas Massage In Summerlin on March 2, 2010 at 2:12pm

Here's a couple more important items:

I strongly recommend (as mentioned by Lee and Kelly) that you mosey around this complex when everyone else is out and about and talk to these people face to face. Get to know them a bit. Then, you can hand them your information.

Perhaps (also) give them more value if they book right then, with you. (Ensure you have your day planner with you.) Or, offer $20 off the NEXT massage session.

Another couple of huge tips:

Have a notepad with you and write down their names. (The people you talk to.) If they are not interested at this time with your massage, then at least remember their name (with their face) so when you run into them again you can address them by their first name. This makes a huge impression!

Also, do you best to get their contact information. Ask them if you can put your information in their mail boxes, or call them, or text or whatever. Obtaining contact information for further follow-ups is huge!

Building and developing relationships, for me, is huge. The more you talk to people the more you can find out about their very specific and unique issues. Then, you can modify your mailers to very specific groups (foot pain, sciatica pain, shoulder problems, etc., etc.) The more personal, personable and specific you are, the better the results!

kris

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