Massage Marketing Solutions

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Comment by noreen zakrajsek on February 24, 2010 at 6:56pm

Hey Kris
ok you got me pumped up just reading your words of ideas on this paper! THANK YOU so much for your suggestions,I like them! JUst what I needed a little help or push in the right direction. MY intention is to apply more time on marketing myself & massage treatments.which has never been a strong area for me.
THanks again...looking forward to new clients!

Comment by Las Vegas Massage In Summerlin on February 24, 2010 at 6:19pm

Hi Noreen!

Great idea!

A couple of comments....

I'm unsure of your title for your 'foot and lower leg massage,' but ensure you 'kick it up a notch' to gain interest.

Find a catch name or phrase that's associated with most of the people there, or an ailment most of them are suffering from, and add it to your title. (In an appealing manner of course!)

You may also want to add some comments in the form of a question to 'allow' your material to sink in. Something like...

"If I Could Show You How To Relieve Chronic Lower Leg and Foot Pain In 15 Minutes Or Less, You’d Be Interested In Knowing More About It, Wouldn’t You?"

I love that you are going to walk around and get to know people. Relationship building is where it's at ;) Another big tip is in conversation with them figure out what they want. There's nothing worse than 'us' as massage therapists with 'our' features (massage modalities) that don't coincide with their wants and needs. Do they suffer from Arthiritis pain? Sciatica pain? Knee problems? Bunyons on their feet? Once you determine your specific target market, then use the headline above to create a message that is dripping with specific benefits for their ailments.

If you are going to create a flyer or coupon ensure you create a sense of urgency. Perhaps state that since you're an independent contractor (just one of you!) that you only have, say, 12 openings available. Also put an expiration date on it as well. "This fabulous offer ends on March 15th, 2010."

The biggest tip I can offer is to LISTEN really well. From my own experience, elderly people want someone (preferably someone new) to tell their story to. Earn their trust and you'll have friends (and clients) for life!

K

Comment by noreen zakrajsek on February 24, 2010 at 5:26pm

I am thinking about making up special shaped coupons of so sort to offer someone a chance to win a 15 minute foot and lower leg massge. I will do this at the senior place that i currently visit weekly to try to build up some new clients. I am thinking about placing the blank coupon at their place setting during lunch next week,then i will be able to walk around and introduce myself to thosethat don't know me. I will then draw a name out of the bowl for the winner. what do you think? I am also thinking about writing up some sort of coupon so as the retirement place can add it to any new residents WELCOME Basket that they give out. just trying to figure out the right wording. i really need to market myself at two places..any more ideas? THis is for seniors.
Namaste,noreen

Comment by Las Vegas Massage In Summerlin on February 19, 2010 at 4:29pm

Hey Samantha!

Yes, a digital camera that shoots video should do the trick. You then upload it from the camera to your computer, then create a YouTube account and upload it there. (Or wherever you want to upload it to.)

Now, for the tricky part. I don't know if the method described above is very efficient. I do know that I used my small Cannon PowerShot (an old camera, but still shoots video) and shot a 1 minute video. All was swell until I attempted to upload it to Youtube, witch took about half an hour!

So, I'm sure there's some file compression software one needs to use or something, due to the fact that videos files are large (even with my one minute test run.)

I'd highly suggest you find an expert in this field such as Ryan Hoyme (Massagenerd) here or on his site or Facebook, etc., etc., and ask him.

Here's a link to his site:

http://www.massagenerd.com/_massage_videos.html

You can ask him live, as well, on Massage Therapy Blog TV, here:

http://www.blogtv.com/People/massagenerd

He's an expert in just about anything massage-related!

Kris

Comment by noreen zakrajsek on February 11, 2010 at 6:35pm

Thanks Kris for the invite. I have been checking out your web. It is filled with interesting ,(MANY) topics. very useful info I will get back to it so I I can gain some new insight on my business. I am really enjoying this whole place of massage info and all the interesting subjects. Just wishing to connect now with someone(new) local to exchange sessions with,. LOVE MASSAGE THERAPY!!
thanks for providing us with your wonderful web.

Comment by Mike Hinkle on February 11, 2010 at 5:04pm

I hope all members will address the great discussions Kris has sat abouve for us to discuss! What are your thoughts? Thanks, Guys!

Comment by Kelly Sanders, LMT on February 11, 2010 at 5:00pm

Thank you Kris for the invite.
Kelly Sanders

Comment by Gloria Coppola on January 29, 2010 at 9:53pm

Today's Blog - Success in a private practice for a former male student of mine! Enjoy

http://massagecareers.blogspot.com/2010/01/successful-practice.html

Comment by Julie Onofrio on January 21, 2010 at 7:25pm

The biggest thing is to clarify your relationship with him - are you an independent contractor -(self employed) or an employee. I think it is important to pay a flat rate as an ind. contractor and not a percentage because it just isn't fair to take a percentage and it is a kickback really. I actually think that you need to be an employee when you are paid a percentage of the fee. It also depends on who collects the money and how you are paid.

The other question is would you yourself go to this chiro or send your mother there?

You won't have to spend hardly anything to market yourself. Ask to use his mailing list and send out cards to patients and offer then intro consultations. If you are getting into insurance billing you should really learn about how it is done and what they will charge ins. companies and what will you get from each session. Many chiros are known for charging exorbitant prices and then only paying the massage therapist $20 or less an hour or something like that.

Julie Onofrio
www.massage-career-guides.com

Comment by Ariana Vincent, LMT, MTI, BCTMB on January 21, 2010 at 6:19pm

Dayna -

It would be good to get clarity on your professional relationship and the expectations of both parties (you and the chiropractor) prior to working together. It is important that you get the agreement in writing. If it were me, I would ask for specifics in as much detail as possible. Make sure you are in compliance with all state and local laws, rules and regulations. Draw up a contract, have an attorney review it, and have the chiropractor sign it.

Read Kris' e-book, Marketing on Facebook. Read Laura Allen's One Year to A Successful Massage Therapy Practice. Contact Julie Onofrio regarding marketing suggestions. Get on Cherie Sohnen-Moe's e-mail list. Take Ariana Institute's Practice Building online CE course. Find several successful mentors to work with to help you grow your practice.

Wishing you the very best.

Ariana Vincent, Ariana Institute, www.arianainstitute.com

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