Spa Savvy Massage Therapists

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Comment by Alicia Barrera-Warwick,HHP,LE on October 11, 2009 at 11:18pm

Hi Akemi! I find that by using salts and sugars of a very fine texture and by adding more carrier oil with a toner added into it you will have better results in removing the products more effectively! Any salt or sugars left behind, especially if you are going straight to a massage afterwards, tell you client to think of it as "double exfoliation", clients don't usually mind if their skin is softer!

Comment by akemi mckee on October 10, 2009 at 7:49pm

Hey, what are your thoughts on tricks to getting those last grains of sugar/salt from scrubs? We have a dry room set up. I wish we could just eliminate the fuss!

Comment by Alicia Barrera-Warwick,HHP,LE on October 6, 2009 at 3:29pm

Hi Mae!
Do you find advertising with coupon clipper ad's profitable in your area?

Comment by Mae Onosaki on October 6, 2009 at 2:50pm

Funny you should ask about fall promotions, our local "coupon clipper" ad guy just came around today asking the same question.
I'm considering promoting my hot stone massage or a citrus spice body scrub.

Comment by Stuart R Dole on October 5, 2009 at 6:47pm

I work in a big spa in Calistoga. We used to have an older therapist - Otto retired when he was 89 - who said "in the old days" the spa traffic was 50:50 men to women. Those were the days when champion athletes and prize fighters would have their training camps in spa communities - and get daily massages. He suggested getting a big-screen TV with ESPN on for the mud room and waiting area on the men's side.

These days it seems that most men are reluctant to get touched - though they're happy to relax around the mineral pools while their ladies get treatments.

Most middle-aged and older men have lots of "places that hurt", and I suspect this could be marketed to. Also, a marketing angle could be athletes and male celebs that get regular massage?

Comment by Alicia Barrera-Warwick,HHP,LE on October 1, 2009 at 10:00am

Happy October Everyone! Any great Fall and/or Halloween themed specials you would like to share?

Comment by Jennifer Whalen on October 1, 2009 at 9:58am

Yes, thank you for the feedback and insight!

Comment by Alicia Barrera-Warwick,HHP,LE on October 1, 2009 at 9:49am

Hi Jennifer! I find that men are more open to male themed "spa packages" - Every month you can offfer a manly service which clearly introduces a service for him. Men in my area (Dana Point, CA) like body buffs/polishes and seaweed wraps but they want a massage with it. Add-on's are really great for busines men who may be short on time but need a quick pick-me up in which case a mini-facial or 30min. treatment is beneficial. It's important that they know there is a benefit to the service because they are not into anything sounding fluffy! A vast majority of men who try these services are talked into it by their spouse or are celebrating an anniversary or getting married. Hope this helps!

Comment by Cindy Greenwood on September 30, 2009 at 11:50am

Jennifer - other than massage, I find the male market very difficult to "boost the bottom line." I am very fortunate in that my area has a good community of mid range metrosexuals and I work p/t at a spa with a wonderful gay community.
I get good response from introducing or giving a taste of a different service in the course of an already booked service. During a massage I will often throw a couple of hot stones in with my towels and will ask if they would like to see what they feel like - they usually love this. They get to see what it would be like without having to be brave and try an unknown service.
A lot of men like body scrubs but are often too shy to book them - unsure about the state uf undress. I have done mini foot scrubs - you just have to make sure to remove all of the product.
Male facials are usually pretty straight forward - most want a DEEP cleanse and can be introduced to upgraded services. My co-worker does an oxygen blast that men and women both love. I will spend extra time on the massage to try and get a re-book for massage if they have never had one with me before.
Overall, although I believe that there IS a market here - it is not the huge income booster that article writers make it out to be. Most men do not buy very much retail product - it is easier to retail to women who buy for them.
I am very comfortable working with men of all ages and sizes but not every therapist is...

Comment by Jennifer Whalen on September 30, 2009 at 9:54am

How do you cater spa treatments to male clients? In MASSAGE Magazine's October issue, our Body & Spa feature discusses offering spa products for men to boost your bottom line. Any thoughts?

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