7 Sure Fire Ways to Build a Massage Practice

7 Ways to Build a Massage Practice

1. Get Known by the Public. Reaching out with helping hands to the public is one sure fire way to build a massage practice. This can occur in a variety of ways such as attending health fairs, and giving massages at summer festivals and local health food stores. I have used all of these methods in the past, and it was common for me to get 3-5 new customers each time I did this.

2. Give Some Freebies. Offering freebies is a great way to get people into the office, because it overcomes peoples money barriers. You can do something simple like offer a free aromatherapy session as part of the massage. Or give them an extra 1/2 hour free massage when they purchase a 1 hour session. Building in little extras like this can go a long way in attracting and keeping customers. This leads us to the next point.

3. Offer Lots of Extras. From a free 1/2 hour massage, to cups of tea and foot baths, building in extra products and services is a great way to provide better service and generate additional income. By offering products such as herbs, teas, supplements, and spa products, it is easy to earn an extra $500-$2000 per month.

4. Gift Certificates. Gift certificates are a great way to get your current clientele referring their family, friends, and associates to you. When offering gift certificates build in an extra promotion like 10-20% off, and watch your sales increase. There are a number of ways to do this so that both you and the customer feel good about the discount.

5. Package Plans. One of the best ways I found to build a massage practice was to offer package plans at a discounted rate. For instance, I would sale 4 treatments to 85% of my customers on the first visit. I did this by first offering a freebie, doing a consultation before the treatment (this allowed me to emotionally connect to them), then giving them the best treatment possible, and finally I would recommend 4 treatments at a discounted rate.

6. Offer Workshops. Give regular massage workshops where you teach your customers valuable massage techniques they can use at home. This could range from self massage to massage for lovers. The point is to offer workshops that people want to attend. I generally offered 1-2 hour workshops for free, and weekend workshops for a fee. The free workshops will generate new leads and customers for your more advanced weekend workshops.

7. Get a Website. Websites are the most valuable way to get new customers through passive external marketing. Websites also offer the opportunity to build a mailing list, sale products, and inform potential customers about your massage practice. If you don't have a massage website, check out getting one through www.fastmassagewebsites.com

In Health,

Jim