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The Power of an Online Presence

Having a website is one of the most effective external marketing methods that one can use in developing a massage practice. Marketing online offers several advantages over other forms of advertising. These include:

1. Low Cost - The annual cost of developing and maintaining a website can be as low as $250. Compare this to other forms of advertising such as running ads in phonebooks, local papers, and magazines. Print ads will often run over $100 a month.

2. Volume of People Online - Today most people use the internet to find the products and services they are looking for. If your not online than how will a majority of the people find your massage practice?

3. Having a Website is a Passive form of Marketing - Once a website is properly set up and marketed, it will continue to generate new customers without much time or expense.

4. A Website Connects You with the World - What better way to tell people about your practice and the services you offer. Do you specialize in deep tissue, acupressure, or sports massage? Let you potential customers know about your massage practice by telling them. Through a website you can tell them more about your services, specialties, and experience than you ever could through an in print advertisement.

5. Sale Products from Your Website - Do you sale your clients products such as supplements, spa products, or herbs. If not you should consider doing so, as it is possible to generate an extra $500 a month just by selling them health related products. With affiliate marketing programs you can offer top quality products from your site, without having to keep inventory or invest cash in buying products for resale.

These are some of the main advantages of having a website for your massage practice, but its time you find out for yourself. If you don't already have a website, consider getting one at, www.fastmassagewebsites.com, they offer low prices and quick turn around times.

In Health,

Jim

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Comment by Jim Spears on February 22, 2010 at 10:40pm: I dont teach people how to get optimized, as this is a field of study that takes time to master. My primary work is to build sites. I do the basics to build SEO optimization like make submissions to google using webmaster tools to get the site verified. This is done through a verification meta tag, site descriptions, and meta keywords.

Although being on the first page is very important, there are many other factors that can drive traffic to a site that is not on the first page of google. I have had much business success online without having a website on the first page. This can be done through links, www.fastmassagewebsites.com, which consequently increase rankings with google. For example, if a website is linked to any number of directories (massage association websites, local online directories, phone books, online classifieds, blogs, or other high ranking sites, it will undoubtedly bring in new customers and improve SEO.

Back end links, paid ads, articles, social network marketing (facebook, twitter, etc) are all valid ways to drive traffic to a site without being on the first page. If one is only concerned about being on the first page, then there are a number of other online marketing methods that may not be utilized. These methods in themselves are also extremely important for getting a site highly ranked.

Comment by Julie Onofrio on February 22, 2010 at 2:30pm: Do you teach people how to create pages that are optimized? What do you submit to search engines? Just the pages or do they get xml sitemaps? How do the sites get found with only 5 pages? A website that isn't on the first page of Google for 'massage, your city' isn't worth doing. What do you do to make that happen?

Julie

Comment by Jim Spears on February 20, 2010 at 11:04pm: There is no doubt that many of us are online too much, and this can have numerous consequences from neck pain to privacy issues. I suppose its up to each of us to have enough personal awareness to moderate our use of the internet, as well as what personal information we place on there. Like any tool it can be used for positive or negative uses.

The point of the posting I made, was that when used consciously the internet can be a valuable resource for generating new clients and building a practice. However, if some would rather use their time to pry into others lives, or read sites about the ill consequences of online usage, then that is their decision. Now back on purpose. How can the internet be used to concentrate your own purpose in having a positive effect on assisting more people with the healing touch of massage?

Comment by Carina G on February 20, 2010 at 1:23am: The power? Or should I say the negative effect of being always online.It talks about security, security is not convenient.The people behind Please Rob Me are either incredibly funny or incredibly foolish. The site, helmed by Boy von Amstel (sounds like an alias) et al, started the site to basically take pot shots at people who use too much Twitter – and sort of combined this obsession with Twitter-ing, and a game called FourSquare, in which people try to find other people using clues they broadcast. The idea is that if people broadcast where they're at all the time, they aren't home, and are that much more susceptible to robbery – and the average robbery will mean getting payday loans to repair the damage and losses.