Working on a new Website

Comment

Comment by Trevor Chisman on October 13, 2009 at 4:14pm

Excellent points Julie - I'm with you all the way. Especially like you noting the use of keywords in file names, I've found this hugely successful.

I also alway try and take note how many times I use the word "I" and try to use "you" 3 times more. This changes the way you are writing to focus on them.

Comment by Julie Onofrio on October 9, 2009 at 9:36pm

I pretty critical because I am also a website geek!

A website is all about keywords and it is all about clients.
The keywords are what get people to the site. Your main keyword should be some form of massage, your city or whatever you think people will be searching for just before they find your site. You use those keywords throughout your site and put them in the meta tag area of the main page and use them in the file names and also for headlines and in the body of the text.

What clients are looking for is a solution to their problem- they don't actually care about you or even think they will find you. The main page should be about this potential problem that people might have - pain, stress are the main general ones. People want to know immediately what is in it for them. They don't usually want to hear about you first.

I recommend that people write about what they do, how massage works and how it is applied to various conditions. It isn't anything technical or hard. Just write down the same things that you tell client after client about what you are doing and why etc to educate them.

So in general it looks nice but the technical aspects are off.

I have a whole section on creating websites and using keywords and other stuff.
http://thebodyworker.com/creating_a_website_that_works.htm

Julie