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What you mention has occurred to me, and I “re-acted” just as most do: negatively. A better story though is when I was back in massage school. A competitor came to the school and put up flyers all over the businesses in the same building center as our school. I was out there before class taking them down when Dr. Kinney, the owner, teacher and head of our school came and stopped me.
He asked me what I was afraid of. I told him I wasn’t afraid of anything, but it was still distasteful of another school to put up their information around our school. Dr. Kinney just laughed and said it was OK. He told me, “What if my patients or the owners of these other businesses see us out here scrambling around, attempting to take down all these flyers? Now, of course I don’t know how they would act, but I do know how I would act if I saw one of these other business owners running around taking down there competitions material: Oh, the competitor must have something really good that the current owner doesn’t have, maybe I’ll swing on by and see what it is!”
The point struck home with me. Don’t re-act in fear to competitors. We’re in the health and wellness industry, not the fear and negative thought of others industry. Yea, are our competitors going to do what they do? Yea. It’s what WE do that counts.
As opposed to re-acting in a fear based manner, which never works anyway, I’ve learned to just ‘up my game’, as they say.
“Oh, you’ve taken lessons from me? You are picking up what I’m laying down? Good for you, and I appreciate the fact that you’ve listened to me. Let’s kick it up a notch, as Emeril would say, and really get to it!”
Do you (and your staff, if you have a staff,) really listen to your current clients? I mean, superior listen skills and customer service that has them booking you months in advance before you can even mention it?
Do you know your target market and really know what they want and need? Intensely focused lead-generation marketing (whatever it may be,) to these people? Have you differentiated yourself from your competition?
Do you walk the walk after all of the above is said and done? Most that ‘copy’ us don’t have the understanding or the follow-up to really have any effect to our business. When I’ve done this, the action is what counts with the clients. Laser-like attention to the detail of whatever it is the client wants and needs as well as if I’m running a specific promotion I take action on every detail of what the promotion lists. Now maybe I’m just the nit-picky type of person, but if I go to the store with a coupon or whatever, and it lists specific details, the establishment had best come through on ALL of them. Most don’t, and don’t even come close. That’s OK; I just check out the competition and find one that does produce the goods. Then of course I edify them and refer them, and at times even partner up with them to promote both our businesses.
The ‘tit-for-tat’ negativity has never worked for me. Everyone saw how it un-balanced me, or how I lost my “One-point,” as we say in Aikido. If a client does see the flyers or other information of others comparing themselves to me, I just say that I’m happy for them, hopefully they are doing their best. (At times I’ll in throw in a comment about how said competitor even asked for my advice and I was flattered to share with them. This goes a long way as well. Most people don’t like to see negativity in others, although they seem to do it themselves a good deal.) Now, let me show you OUR best, and then you can go visit someone else and compare. Rarely do they ever go to the competition (and when they have they have been disappointed,) and are excited to have more attention directed towards them.
As to approaching this individual, if you must do so, I’d work on creating a beneficial relationship for both of you. We can never please everyone, and I’m sure this individual and you do thing differently. Why not refer each other to promote the best in both of you? It can be done if one is not filled with fear or anger and self-importance.
In conclusion to wrap around to the point, I always focus on making myself better, not wanting the challenges to diminish. As Jim Rohn said: “It is not what happens that determines your life future, it is what you do about it. Not the blowing of the wind, but the set of the sail. The same wind blows on us all!”
kris
What you mention has occurred to me, and I “re-acted” just as most do: negatively. A better story though is when I was back in massage school. A competitor came to the school and put up flyers all over the businesses in the same building center as our school. I was out there before class taking them down when Dr. Kinney, the owner, teacher and head of our school came and stopped me.
He asked me what I was afraid of. I told him I wasn’t afraid of anything, but it was still distasteful of another school to put up their information around our school. Dr. Kinney just laughed and said it was OK. He told me, “What if my patients or the owners of these other businesses see us out here scrambling around, attempting to take down all these flyers? Now, of course I don’t know how they would act, but I do know how I would act if I saw one of these other business owners running around taking down there competitions material: Oh, the competitor must have something really good that the current owner doesn’t have, maybe I’ll swing on by and see what it is!”
The point struck home with me. Don’t re-act in fear to competitors. We’re in the health and wellness industry, not the fear and negative thought of others industry. Yea, are our competitors going to do what they do? Yea. It’s what WE do that counts.
As opposed to re-acting in a fear based manner, which never works anyway, I’ve learned to just ‘up my game’, as they say.
“Oh, you’ve taken lessons from me? You are picking up what I’m laying down? Good for you, and I appreciate the fact that you’ve listened to me. Let’s kick it up a notch, as Emeril would say, and really get to it!”
Do you (and your staff, if you have a staff,) really listen to your current clients? I mean, superior listen skills and customer service that has them booking you months in advance before you can even mention it?
Do you know your target market and really know what they want and need? Intensely focused lead-generation marketing (whatever it may be,) to these people? Have you differentiated yourself from your competition?
Do you walk the walk after all of the above is said and done? Most that ‘copy’ us don’t have the understanding or the follow-up to really have any effect to our business. When I’ve done this, the action is what counts with the clients. Laser-like attention to the detail of whatever it is the client wants and needs as well as if I’m running a specific promotion I take action on every detail of what the promotion lists. Now maybe I’m just the nit-picky type of person, but if I go to the store with a coupon or whatever, and it lists specific details, the establishment had best come through on ALL of them. Most don’t, and don’t even come close. That’s OK; I just check out the competition and find one that does produce the goods. Then of course I edify them and refer them, and at times even partner up with them to promote both our businesses.
The ‘tit-for-tat’ negativity has never worked for me. Everyone saw how it un-balanced me, or how I lost my “One-point,” as we say in Aikido. If a client does see the flyers or other information of others comparing themselves to me, I just say that I’m happy for them, hopefully they are doing their best. (At times I’ll in throw in a comment about how said competitor even asked for my advice and I was flattered to share with them. This goes a long way as well. Most people don’t like to see negativity in others, although they seem to do it themselves a good deal.) Now, let me show you OUR best, and then you can go visit someone else and compare. Rarely do they ever go to the competition (and when they have they have been disappointed,) and are excited to have more attention directed towards them.
As to approaching this individual, if you must do so, I’d work on creating a beneficial relationship for both of you. We can never please everyone, and I’m sure this individual and you do thing differently. Why not refer each other to promote the best in both of you? It can be done if one is not filled with fear or anger and self-importance.
In conclusion to wrap around to the point, I always focus on making myself better, not wanting the challenges to diminish. As Jim Rohn said: “It is not what happens that determines your life future, it is what you do about it. Not the blowing of the wind, but the set of the sail. The same wind blows on us all!”
kris
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