Moving my business forward - website help

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Permalink Reply by Raj on February 7, 2013 at 10:42pm

hi!!!,

Nice to see your website which gives the website viewer an good approach.To answering to you question relating to your website , you can social media promotion to promote your business. You can participate in social discussions as i hope you can get expand your business ,Hire an article writer to get some articles done about your expertise on your profession, This may give you good set of clients & they may refer you some clients, if they really get benefit out of your massaging techniques.If you need help on this Feel free to contact malemassagerforwomen.blogspot.in

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Permalink Reply by elizabeth mount on February 8, 2013 at 10:06am

Search engine optimization isn't easy that is the phrase you're interested in sometimes you can find a free seminar especially if you have good small business services in your area. I I'm in ann Arbor and have been to a few things by the whole brain group

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Permalink Reply by Carl McMillan LMBT on February 8, 2013 at 4:37pm

Thanks, Elizabeth.  I've worked with 2 SEO companies with poor results.  The first was just a complete scam and the 2nd was just a set of tools I could use.  If I hire someone I really want them to explain what I need to do, step by step... with some understanding of my business.  

Part of the problem is that differentiating therapeutic massage I do from spa massage is just not a 'thing' yet.  People see massage as a commodity and most view it as an indulgence.  I view it as a tool for serious transformation.  My regular clients see me for that kind of work.  I'd like to find more.  Most of my sessions are 2 hours, we have thorough intakes and outtakes with charting.  We couldn't be farther from a spa massage (like a Massage Envy/Heights/resort) type of session.  

Most people don't even know what 'medical massage' is.. Everything is just 'massage'... whether it's a parlor from a masseuse or relaxation on a cruise ship or a Rolfer.  So, differentiating myself on the web isn't easy.  I don't know the answer to that situation at the moment.

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Permalink Reply by elizabeth mount on February 8, 2013 at 9:32pm

So very true. An interesting problem. It's a lot easier to sell people the coffee experience after starbuck came. Mt keep saying someday people will see us as more medical but maybe they never will. Just cause we would like something to happen doesn't mean it will happen by magic. I like clients best that want results and want to learn to do self care so they don't need me to work on the same thing forever. And people want results and affordable care. I am interested in really finding out want people want and how to get it to them even if that ends up being something that looks very different from what I do now. But hey if you want to get a massage once a year as a luxury I'm here for that too. It will be the best ever and ill see you next year. I have had a great experience with tmj massage clients referred to me by dentists. If I'm just the person that needs you I get the feeling I'm not going to be using the Internet to find you??

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Permalink Reply by elizabeth mount on February 8, 2013 at 9:34pm

Sorry that was lots of random thoughts

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Permalink Reply by Raj on February 11, 2013 at 7:23am

Hi All!!!

Thanks for your response. Commenting to post relating to Sear Engine Optimization, is not at all easy. I totally agree with that, but then, promoting business through online is a one way to create a business. There are some webmaster, who cater to small level business, where they can give you a quality result, which turns to give a high-volume business. I hope promoting business online is one way to create awareness about a product or service or business. 

I'm suggest you this because, i work for small business clients & i am an webmaster by profession. I know about the difficulties & budget allocations for a small business.

I think promoting business through online can give any business a reasonable revenue.

Very soon, I'll creating a blog about Internet Marketing. You can get benefited from it.

 

 

 

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Permalink Reply by willows_of_saturn on February 12, 2013 at 7:29am

 If I hire someone I really want them to explain what I need to do, step by step... with some understanding of my business. 

I'm not for hire, but I've gained some personal experience in doing exactly this and I could run the general idea by you in a way that you can either implement it yourself or understand who actually has the ability to help you if you do hire someone for this. I started with this from scratch to get my girlfriend's psychology office listed at the top of the organic Google search (organic referring to google results that aren't advertisements), and I expect to go through the whole routine again when I open my massage office...

Google's algorithms look at two things, primarily and generally, in determining where to rank your website in the results for any particular search word. The content on your website and links from other websites to yours. It's looking through the content on your website to determine the relevance your website has to a particular search word, and it's looking for links to your website from other websites to determine how valuable and useful your website is to the internet itself.

On the content side, your website should be optimized for the searches that you want to show for. So to go with the most obvious one, wellness center, the phrase "wellness center" itself should appear in your website's content a good amount of times, but obviously not to the point where it suggests to Google that you're intentionally trying to manipulate it. The other consideration of course is that there are people looking at your website as well, and you can't appear unprofessional. Which is why having a lot of articles on useful and relevant topics to your domain is a great idea, because you can slip in all the keywords for which you want to show up in Google's results.

The other side of course is links to your website on other websites. Of course the quantity of other websites that link to you is a factor, but Google also has a way of determining the rank and value of websites, and so a link from one website can help you out a lot more than a link from another. If, for example, there was a news article on CNN.com that linked directly to your website with the caption within the link "wellness center", you'd get one hell of a boost for that search term. If, however, the same link appears on what is called a "link farm", a website created solely as a list of a huge amount of links, the link to you will practically have no worth, or it could possibly even harm your google ranking, since it could consider that website an intentional effort to contaminate its results.

So the idea would be to work on the content of your website to have a good amount of repetitions of the words you want to show up for and to create links on other websites. That part of course is trickier. What I did, which might not work for everyone, is to find a lot of different web directory websites, where you can submit your website and they'll link to it, as well as posting in a lot of different forums to have the opportunity to post a link. The web directory direction one worked in the sense that each link didn't carry a lot of value in Google's eyes, since it was coming from a website directory that only links to other websites (who actually uses such a site to navigate the net, right?), but I added the website to a LOT of them and it seemed to help. With forum posting, you can't just directly spam the forum. I either signed up and made some kind of post in which I put the link, but in a way that skirted the lines enough to not get deleted, or I actually contributed constructively to the forum for a good time, and then added the link to the signature.

Last details: some websites, especially blogs where you can leave comments, but some forums, make it so that links that users add have the HTML tag "nofollow" added to them. This code is actually an instruction to google and other similar sites that they don't want these links to be considered as representing themselves, and for the most part google will consider these links useless. There are websites you can find where you can put in a website's address and determine if the links on that page have this tag. The other option is to right-click and view source and find the actual link's code and see if it's included. If you're scouting through potential forums, you'll have to find a page where someone posted a link in their signature or in the post itself to verify this. Another tricky aspect to this - sometimes forums will have it set so that links by new users, up to a certain amount of number of posts, have the nofollow tag, as a way of deterring spammers. So you'll have to investigate deeper, usually in the rules and guidelines it should say this.
There are also websites that you can put an address in to find out it's pagerank, basically it's value according to Google. And you can also search, for example, "dofollow forums", "dofollow blogs", and things like this, to find lists of websites that should not have this nofollow tag. You'll still have to verify them yourselves though because they tend to be outdated or incorrect. And blogs typically are almost always nofollow...

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Permalink Reply by Carl McMillan LMBT on March 3, 2013 at 5:31pm

Willows, I thought I replied to this but I'm not sure what happened to what I posted... In any case, I greatly appreciate your well-written explanation of what to do for SEO.

Many, many thanks... I hope others find this helpful.

-Carl

willows_of_saturn said:

 If I hire someone I really want them to explain what I need to do, step by step... with some understanding of my business. 

I'm not for hire, but I've gained some personal experience in doing exactly this and I could run the general idea by you in a way that you can either implement it yourself or understand who actually has the ability to help you if you do hire someone for this. I started with this from scratch to get my girlfriend's psychology office listed at the top of the organic Google search (organic referring to google results that aren't advertisements), and I expect to go through the whole routine again when I open my massage office...

Google's algorithms look at two things, primarily and generally, in determining where to rank your website in the results for any particular search word. The content on your website and links from other websites to yours. It's looking through the content on your website to determine the relevance your website has to a particular search word, and it's looking for links to your website from other websites to determine how valuable and useful your website is to the internet itself.

On the content side, your website should be optimized for the searches that you want to show for. So to go with the most obvious one, wellness center, the phrase "wellness center" itself should appear in your website's content a good amount of times, but obviously not to the point where it suggests to Google that you're intentionally trying to manipulate it. The other consideration of course is that there are people looking at your website as well, and you can't appear unprofessional. Which is why having a lot of articles on useful and relevant topics to your domain is a great idea, because you can slip in all the keywords for which you want to show up in Google's results.

The other side of course is links to your website on other websites. Of course the quantity of other websites that link to you is a factor, but Google also has a way of determining the rank and value of websites, and so a link from one website can help you out a lot more than a link from another. If, for example, there was a news article on CNN.com that linked directly to your website with the caption within the link "wellness center", you'd get one hell of a boost for that search term. If, however, the same link appears on what is called a "link farm", a website created solely as a list of a huge amount of links, the link to you will practically have no worth, or it could possibly even harm your google ranking, since it could consider that website an intentional effort to contaminate its results.

So the idea would be to work on the content of your website to have a good amount of repetitions of the words you want to show up for and to create links on other websites. That part of course is trickier. What I did, which might not work for everyone, is to find a lot of different web directory websites, where you can submit your website and they'll link to it, as well as posting in a lot of different forums to have the opportunity to post a link. The web directory direction one worked in the sense that each link didn't carry a lot of value in Google's eyes, since it was coming from a website directory that only links to other websites (who actually uses such a site to navigate the net, right?), but I added the website to a LOT of them and it seemed to help. With forum posting, you can't just directly spam the forum. I either signed up and made some kind of post in which I put the link, but in a way that skirted the lines enough to not get deleted, or I actually contributed constructively to the forum for a good time, and then added the link to the signature.

Last details: some websites, especially blogs where you can leave comments, but some forums, make it so that links that users add have the HTML tag "nofollow" added to them. This code is actually an instruction to google and other similar sites that they don't want these links to be considered as representing themselves, and for the most part google will consider these links useless. There are websites you can find where you can put in a website's address and determine if the links on that page have this tag. The other option is to right-click and view source and find the actual link's code and see if it's included. If you're scouting through potential forums, you'll have to find a page where someone posted a link in their signature or in the post itself to verify this. Another tricky aspect to this - sometimes forums will have it set so that links by new users, up to a certain amount of number of posts, have the nofollow tag, as a way of deterring spammers. So you'll have to investigate deeper, usually in the rules and guidelines it should say this.
There are also websites that you can put an address in to find out it's pagerank, basically it's value according to Google. And you can also search, for example, "dofollow forums", "dofollow blogs", and things like this, to find lists of websites that should not have this nofollow tag. You'll still have to verify them yourselves though because they tend to be outdated or incorrect. And blogs typically are almost always nofollow...

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