a community of practitioners

Poll - First Time Clients

This week's question is:
What is your most common way of finding first time massage/bodywork clients?

For me, I find that referrals have brought me first time clients. Word of mouth seems to be a powerful marketing tool, so I make sure to treat every client with respect. I also make sure to hand out a few business cards in case they know of anyone who would be interested in my services.

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Permalink Reply by Laura Allen on December 19, 2009 at 10:57am

92% of our clients are word of mouth. The other 8% come from our website and the Yellow Pages. Any other print/radio/etc advertising that I do is very minimal, and the percentage of clients who come from it isn't even significantly measurable.

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Permalink Reply by Robin Byler Thomas on December 19, 2009 at 11:35am

Word of mouth, referrals from other health care providers (DC, Dentist, Nurse Practitioner, Dance Studio Owner), networking, and website. I have NEVER found paid for advertising to work. I have found when I do a presentation or write an article for a local publication I get calls; some can extend to a couple years out because people save the article.

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Permalink Reply by Mike Hinkle on December 19, 2009 at 1:01pm

Robin, hit on a key opportunity here. There are tons of little papers like, "Penny Saver" or "Natural Awakenings" that will print your articles and newspapers will do press releases. They especially work well in small towns. Take advantage of every chance you can, that are free, to get your word out there.

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Permalink Reply by Jorge Arnaldo Pabón Acevedo on December 19, 2009 at 1:21pm

Most of my clients come by referrals from other clients, some other massage chair THROUGH I provide on Culebra Island every summer.