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Advertising is the biggest issue I’ve run across in my short experience in Massage. We have tried the local newspaper, phonebooks, Fliers, gift certificates and various signs. I know word of mouth is the Best of all but how do you get to that point? Any advice ?
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There are so many effective ways to market yourself- but first you need to be able to let folks know what you do. Not "I'm a massage therapist"... nooooo, too boring. How about, "I get people out of pain!" or "I help women with their pregnancy through massage", or "I provide stressed-our office workers a way to relax and get rid of their arm and shoulder pain with seated massage i their office"... Create what I call, your "Target Market Commercial".
Once you have this rolling off your tongue, you'll have a much easier time when you are speaking with people and shaking hands turning them into clients.
Good luck!
~ Irene ~
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