a community of practitioners

Spreading the word...

How do you promote your employees / contractors. Obviously, we all know that the greatest referral source is word of mouth. Clients spreading the word to friends, family, co-workers is "gospel". However, what methods have worked for you in getting that ball rolling for your new recruits?

Replies to This Discussion

Permalink Reply by Kelly Sanders, LMT on August 3, 2010 at 8:15pm

Personally, the economy has effected me so bad, I've spent too much in advertising and seeing no real results that burnout is setting in pretty badly. I think maybe it's the heat.

Permalink Reply by Kelly Grounds on August 3, 2010 at 10:58pm

Any event that we can get face time with potential clients is a good investment of our time and money!

Permalink Reply by Gerry Bunnell on August 9, 2010 at 3:43pm

We have found festivals and farmer's markets (some will allow massage) to be a great way to promote therapists. The key is setting up situations where the therapists can get their hands on bodies.

Kelly, I know the economy is a challenge. It just requires us all to be a bit more inventive. Hang in there and consider other forms of advertising. One thing that worked for me is handing out 30 minute gift certificates to businesses local to me. One free or half priced massage can potentially turn into 10 paid massages through word of mouth. Good luck.