Marketing and Practice Building

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Comment by Nancy Turner on June 16, 2010 at 5:20pm

Hi guys,

Great tip for you all, you need to sign up for this as soon as you can, its called WholeVisit Health www.wholevisit.com, it is the only FREE practice marketing service. This is a must, I am already showing up in Google and Yahoo. There are also some great research articles that fellow practitioners post in the 'Community' section of the site. You all can thank me later for this one!

Comment by Celest McGonagill on May 17, 2010 at 7:00pm

Has anyone had a booth at a home show, RV show, gun show etc? How did you find out how to get the booth? Was it a productive venture for you? Was it fun?

Comment by Las Vegas Massage In Summerlin on May 6, 2010 at 9:53am

~

Facebook Advertising and Facebook Marketing is much more involved than just learning how to place 'pay-per-click' ads on Facebook.

I've put together (and will continue to expand) a webpage that contains a ton of free marketing and advertising tips on how to utilize Facebook to attract clients.

Please stop by and visit, here: Facebook Advertising.

Also, please share your favorite applications on Facebook, any great articles that have assisted you, etc., etc. I will then add them to this webpage.

Thanks and have an excellent day!

Kris Kelley

P.S. You can contact me on Facebook here as well:

http://www.facebook.com/?ref=home#!/EnergeticReality

Log-in to Facebook first, then you'll proceed directly to my profile.

Comment by Sidney Duncan III on April 28, 2010 at 4:17pm

Erica,
Familiarity is important. Calling on potential new business is like building any other relationship. The office staff is the key. If they like you, the doctors will like you. Take in your brochures with a box of Krispy Creams Or Panera bagels. It may not happen on the first visit but it will happen by the third or forth. It is imperative let the staff know why you are coming and that you intend on winning their business. Ask when is the best time to catch the doctor between visits. However your visits have to be consistent and pick the same day each time you visit. Let everyone know you will be back on that day. On the third visit, the afternoon before you go, call ahead and ask the staff which would they prefer bagels or donuts. Take their orders. Let them know this would not happen every time but you have extra time tomorrow and don't mind bring what they like. MAKE SURE someone asks the doctors what they want. You will become familiar (family) to them and they will make sure you get your time in front of the doctor.
When you get in front of the doctor, make sure you have all your supporting literature and information they need to make a decision. Again make your intentions known that your intent of this courtship is to build a working relationship between your massage practice and their medical office to insure a healthy and happy outcome for all parties involved.

Comment by Diana Moore on April 28, 2010 at 1:57pm

Hi Erica,

You may want to try going through "the back door." For instance, start with a doctor you know, maybe your own doctor or a friend of a friend. Make it as casual as you can. If someone you know can introduce you at a social event, or set up a brief phone conversation with the doctor, that’s a comfortable way to begin. Tell them what you are trying to do with your practice, and ask if they would be comfortable helping you get the word out. Assure them you won’t need much time (important!,) and that you are doing this so that more people can get the benefits of your work. You could also ask clients, especially clients who are happy with their progress, to mention your name to the other practitioners they see. Make sure they have a few of your business cards to make this easy for them. Follow up with your clients. When the contact has been made, then try sending a letter or contacting the office manager, asking if you can bring by a brochure or letter, or both.

The thing is that doctors are usually incredibly busy. Making the personal connection can be your ticket to referrals and support.

Comment by Ann Ross on April 28, 2010 at 10:51am

Have you thought about inviting them in to receive a complimentary massage from you? That way you are only paying for your time, instead of cash. Ultimately you are selling your massage service in trying to network with the physician, so getting him/her on your table is the perfect "presentation". Perhaps they will want to have lunch/coffee to follow up in learning more about your practice once they receive an amazing massage session!

Comment by Erica Olson on April 28, 2010 at 10:31am

Okay, looking for some suggestions.

I've got some brochures printed up about what I do and it's time for me to start networking--specifically, I'm interested in collaborating with surgeons and other doctors. I get the "make an appointment with them and do a presentation" bit, but it's what to say in order to make said appointment.

I know I could book an appointment like a regular patient, but I'm on a very limited budget (and don't have health insurance), so paying $100 or more a pop to just meet with a doc isn't going to work for me. I think, particularly for doctors, going in via the office manager (like Kris's suggestion below about approaching CPAs) may be my best bet.

Also, any advice on how to alter your strategy if there are a bunch of doctors working together in a group practice? Meet with them one-on-one? Try and get them all in a room together? All suggestions welcome!

Comment by Las Vegas Massage In Summerlin on April 19, 2010 at 10:39am

~

The tax deadline is over (for most) and now the CPA's are relaxing.

Wow...as a massage therapist, can we find a better target market???

Send me an e-mail to: kris.kelley@yahoo.com if you'd like me to e-mail you a letter I mail out to all the CPA's in my area. This letter is in the format of MS Word. No, you won't be added to my mailing list or anything else. I'll JUST send you the letter. Now, if you'd like more in-depth information on what I'm doing, please sign up for my Ezine here: MMS Ezine

Use this template and substitute your own personal information and experience.

Perform a quick search on the Internet for CPA's in your area. (CPA=Certified Public Accountant). Get their mailing address. Or, grab a telephone book and find them.

Ensure you personalize EVERY letter with the CPA's first name.

Example: In the letter is says, Dear (name). Ensure you put each CPA's name here. Ensure you do this throughout the letter where personalization is needed.

Print these off on some good quality colored paper. Nothing to flashy, yet something to get their attention.

Next, you need to personalize your envelopes so that your mailers even get opened!

This is extremely important (how to create your mailer envelopes) and is often overlooked.

Here's how to create a proper mailer envelope: Get Your Mailers Opened!

If you send this out to fifty CPA's, what's this going to cost? Thirty bucks?? Or....

Save your postage and drive to their office! (The postage $'s will go towards gas).

Prior to this though, ensure you've personalized your letters to each CPA in the office. (Many CPA's have offices with multiple CPA's in one office). This shows a personal touch as well as you can discuss your 'Stressed Out CPA Massage Package' with the receptionist or administrative assistant. Most administrative assistants I know work just as hard (or harder) as everyone else!

If you can drum up conversation with the receptionist all the better. Some will even want to read your letter to see what it contains. Include them in your offer! Also, if you've managed to strike up a conversation, they may give you tips on how to re-create your letter to better suit each CPA and their individual wants and needs.

OK, let's get to work!

Kris
Massage Marketing Solutions

P.S. Find out when 'extensions' for sumitting taxes are due, then you can run this letter past your CPA's at that time as well!

Comment by Las Vegas Massage In Summerlin on April 10, 2010 at 12:26pm

How is your massage therapist income growing? Are YOU letting 80% of it slip through the cracks because of three simple things that you are NOT doing on a regular basis?

Read this article and keep those clients coming back for more!

Massage Therapist Income

Kris

Comment by Diana Moore on March 16, 2010 at 12:40pm

Hi Noreen,
A blog, cool! Say, do you focus on the season in your blog? For instance, give the relatives an additional reason to call — because Mother's Day is right around the corner. Some message like: "Don't know what to get Mom this year? Does she have everything she needs? Massage has no calories, etc." When you do that, you're focusing your message on something they need right now...a present for Mother's Day.

Good luck with your blog!

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