Bond with your Clients!

Three easy ways to bond with your clients.

1)      Profile Your Clients – You should profile and thank one or two of your clients every month either in your newsletter and/or put a picture of the two of you together in your waiting area.  I can’t stress enough how much people crave and appreciate being recognized.

2)      Make yourself personable! – Put your picture inside your sales letters, newsletter, your website, and business cards – anything that will match a face with a name.  Also, don’t worry about being so ‘professional.’  Write the way you speak.  Talk about your personal life (yet don’t talk about your family’s dirty laundry, but open up a little bit.)

3)      Give the clients what they want! – Don’t try to convince them to get a massage technique that they’re not interested in.  I see many therapists make this mistake.  Let your audience speak to you.  If the majority are coming to you for general stress relief, then design massage packages that do just that.  If they are coming to you mainly because of injuries, focus more on medical massage techniques.