Creating Powerful Headlines

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I've touched on this before, how to create exciting and engaging headlines to attract prospective client interests. 

Here's a quick article about how to writing engaging headlines:  Creating Powerful Headlines

Here's an exciting headline that caught my attention and can easily be tapered to YOUR massage business!  You can even present it in testimonial form.

This was an ad for Sonoma Wine County.  Here's what it said:

"Calling it a county is like calling Paris a nice little village."

How about:  Calling Kris' bodywork 'just a massage' is like calling Paris a nice little village.

Hokey??  Sure!

Does it catch prospective clients attention?  Now that's the key...

Ask a current client to add a line like the one above into a written testimonial for you.  Then, use that 'one-liner' in your mailers to your target market. 

Be creative and use the example above to relate your prospects to something local in your city.

"Calling Angela's bodywork 'just a massage' is like calling the San Franciso Bay just a pond."

Raise your awareness in regards to what you do (your massage features) and the benefits it will provide to your target market.  Be aware of those around you, wherever you are, and be original in expressing yourself!

Use your creativity and see what you can come up with!

Kris