Does Your Massage Have Swagger?

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Take a look at this video and read the content: http://autos.aol.com/article/toyota-swagger-wagon-interview/

My post from Facebook: Massage Therapists, here's the perfect example of changing prospective clients perception.

I've mentioned massage packages and many don't understand what I mean. It means changing the 'perception' in the perspective clients mind. Not a feature, such as Swedish massage, nor even the benefits of the feature, which assists, but their perception as applied emotionally to their Wants!

Is this mini-van any different than most? No. Look at how they promote this though....Cool parents with a swagger.

Apply this to your massage. Swedish massage. Oh boy, that's about as exciting as watching paint dry. But what if you took your same massage and created a massage package? Upper-Back and Neck Stress Relief Massage Package. Back-To-School-Massage Bash for relieved parents or stressed out teachers.

You still perform Swedish or whatever modality you are performing, it's just that you are adding to it...adding some spice to catch peoples attention.

People purchase out of emotion and justify with logic. Stir their emotions!

Am I asking you to con people? No. You'd better be professional and ethical and deliver an excellent massage.

Here's a few more examples of what I'm talking about in regards to massage packages:

St. Patrick's Day Massage Special

Massage Marketing Tips Using Holidays

What exciting massage packages have you come up with?

Kris