Massage Business or....?

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I'm curious…with massage clients, how big a percentage is the physical massage in relation to your massage session, or, to the bigger picture of your massage business?

I can say 100%. Everything I do leads to the end result; a massage that is specific to what the client wants and providing an excellent massage.

I can also say about 10%. As an ‘in-home massage specialist’, I have the time to communicate a great deal with my clients. Assessments take time. Getting to the core of what the clients REALLY wants takes time. Communicating with the client after the massage takes time. Follow-up with the client so they re-schedule takes time. Asking for referrals takes time. Marketing to clients takes time. Etc., etc., etc.

Are we looking at our business as ‘one massage at a time’, or are we looking at the bigger picture of our business and how to truly grow our business?  Both?

What says you? How well have you done putting this all together?

Kris