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The tax deadline is over (for most) and now the CPA's are relaxing.
Wow...as a massage therapist, can we find a better target market???
Please find a sample template letter attached to this message. If this doesn't work...
Send me an e-mail to: kris.kelley@yahoo.com if you'd like me to e-mail you a letter I mail out to all the CPA's in my area. This letter is in the format of MS Word. No, you won't be added to my mailing list or anything else. I'll JUST send you the letter. Now, if you'd like more in-depth information on what I'm doing, please sign up for my Ezine here: MMS Ezine
Use this template and substitute your own personal information and experience.
Perform a quick search on the Internet for CPA's in your area. (CPA=Certified Public Accountant). Get their mailing address. Or, grab a telephone book and find them.
Ensure you personalize EVERY letter with the CPA's first name.
Example: In the letter is says, Dear (name). Ensure you put each CPA's name here. Ensure you do this throughout the letter where personalization is needed.
Print these off on some good quality colored paper. Nothing to flashy, yet something to get their attention.
Next, you need to personalize your envelopes so that your mailers even get opened!
This is extremely important (how to create your mailer enevelopes) and is often overlooked.
Here's how to create a proper mailer envelope: Get Your Mailers Opened!
If you send this out to fifty CPA's, what's this going to cost? Thirty bucks?? Or....
Save your postage and drive to their office! (The postage $'s will go towards gas).
Prior to this though, ensure you've personalized your letters to each CPA in the office. (Many CPA's have offices with multiple CPA's in one office). This shows a personal touch as well as you can discuss your 'Stressed Out CPA Massage Package' with the receptionist or administrative assistant. Most administrative assistants I know work just as hard (or harder) as everyone else!
If you can drum up conversation with the receptionist all the better. Some will even want to read your letter to see what it contains. Include them in your offer! Also, if you've managed to strike up a conversation, they may give you tips on how to re-create your letter to better suit each CPA and their individual wants and needs.
OK, let's get to work!
Kris
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