as a practitioner for nearly 40 years and a sole proprietress of my own business, I am discovering that social media is a necessary tool for marketing. Ugh, the dreaded M word! It's very challenging and creating content is the HUGE elephant in the room. How to come up with salient, well written…
We need more bloggers in the massage profession! Laura Allen who recently mentioned that she is being told to calm down about the NCBTMB on Massage Magazine's blog because of the NCBTMB being an advertiser is just more proof that people need their own self hosted blogs so that they can start…
Social media have changed the way the marketing game is played out online. These services are creating a more level field in the marketing world because you no longer need fat advertising budgets to divulgate your content. It is now all about getting people to become interested, join, friend, fan,…
http://mashable.com/2010/08/28/social-media-stats-adults/ This article recently appeared in Mashable.com. I'm over 60, I'm active, witty, intelligent, adventurous and dealing with a variety of aches and pains (as Leonard Cohen…
If you would like to find out how your competitors are doing things, an easy way to do so is to use Spyfu. This is an easy to use online application that enables the user to gather information about the adwords and keywords that similar businesses are…
I have become a very big fan of Wordpress mainly because it is so easy to use and it also is really easy to optimize for the search engines. You can now have your own self hosted Wordpress blog for $8 a month or even less if you pay in advance. The webhost I use and recommend is…