There are so many avenues of advertising to choose from nowadays, print, web, texting, TV, radio – the list is long and varied. The trick is to choose the right medium, have the right message and to make sure that your ROI – return on investment – is appropriate. Most business do not have the amount of money it takes to do image building advertising, which is advertising just for the sake of getting your company’s name out there. So make sure that you have an excellent call to action within a…
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Added by Shelene Taylor on November 12, 2010 at 3:00pm —
1 Comment
Having an agreement with your staff will assist you in running your business more smoothly, lay out expectations clearly and protect both parties in the event of a problem or disagreement. Clarity around expectations also allows a staff member to better understand their job responsibilities and boundaries. Setting up a staff member for success in the beginning will save time and energy and give you a tool to manage their performance appropriately.
A contract should have some of the…
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Added by Shelene Taylor on November 12, 2010 at 10:10am —
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For those therapists who work dry:
At each seminar I teach, I bring along my chalk ball. A therapist told me about this a few years ago and I think it has been one of the biggest assets to me as a therapist in quite a long time.
Early on in each class, I mention the chalk ball and I see mostly uninterested faces. I invite students to give it a try, but most stay away. But one by one, each one gives it a try, finally the most
reluctant giving in.…
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Added by Walt Fritz, PT on November 11, 2010 at 9:19pm —
5 Comments
This marks the second year I have reported on the financial health of the non-profit organizations that represent the massage profession. I amnot an accountant or a financial expert. The information reported here comes directly from Form 990 as filed with the IRS; non-profits are obligated to make their tax reports public knowledge, and these can be easily accessed on
Guidestar.
Last year I reported that the…
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Added by Laura Allen on November 10, 2010 at 12:23pm —
1 Comment
We Xiamen Jade Massage Stone is professionally exporting series spa products ,located in Xiamen,China where has sea port and air port.It has been years since it set up in 2005 .As it develops ,the product range has been widely added from the beginning of hot stones ,now they can offer :
1.Hot & cold massage stone ,hot rocks ,chakra stones : Our black hot stone can be sawn cut +polished ,also be natural shape .The materials can be black basalt ,blue pearl granite ,marble ,jade or…
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Added by JadeLee on November 9, 2010 at 8:30pm —
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The opportunity to work on athletes in Iron Man Florida was absolutely amazing and I would not trade it for the world. I do not know if I will have the opportunity to return, but I sure hope so.
My only complaint was the cold, but how could I possibly complain after they had to swim, bike and run in it!
It almost broke my heart to see them shivering as much as they did, and all I wanted to do was warm them up, and then work the knots out of those…
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Added by Jennifer Adams on November 9, 2010 at 7:47am —
3 Comments
Myofascial Release…Demystified
I just finished teaching a Foundations in Myofascial Release I in Hershey, PA this past weekend. As I interacted with many of the therapists who attended it became clear to me that Myofascial Release,
as it is often taught, blends so much esoteric material into the
coursework that the basics are often lost. I repeatedly heard that they
just did not understand how to…
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Added by Walt Fritz, PT on November 8, 2010 at 9:11pm —
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I wanted to share this link to our wonderful product. A part of each purchase helps in rainforest projects and land rights. Our last stand to help promote the beauty of this precious resource . Our new camu camu success pack comes with the business and lots of camu gold ! i see so many energy drinks out there full of stuff ! Our product is one…
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Added by Peter Metz on November 7, 2010 at 10:41am —
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A new working model for massage therapists is emerging rapidly and perhaps insidiously. In the first of this two-part post, we’ll examine critical factors changing the way massage therapists work. Part II will examine the changes and challenges the new work environment will provide.
Since the distinct separation from the physiotherapy and nursing professions, massage therapists have largely been self employed working from home or renting space from another RMT, chiropractor or…
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Added by Don Dillon, RMT on November 5, 2010 at 3:04pm —
1 Comment
When you graduate from massage school and pass your certification exams, you are finally ready to join other massage therapists out in the world of spas, chiropractors' offices, cruise ships, or in your very own practice. But as a novice, you need to make a name for yourself with effective marketing practices. As a beginner, it can be confusing to understand best practices about marketing and massage, but if you follow some tried and true methods, you will be able to maintain integrity while…
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Added by Laurie Craig on November 5, 2010 at 11:32am —
1 Comment
Yesterday, I had shared on my FB a post from Ruth Werner, President of the Massage Therapy Foundation, entitled “Who Needs Research Literacy?“. I commented on that that all massage schools need to ramp it up and start including research literacy as part…
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Added by Laura Allen on November 4, 2010 at 3:00am —
6 Comments
Working on my online prerequisite course for becoming a Certified Injury Prevention Instructor threw me off my usual activities last week, so this blog is coming a few days late.…
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Added by Rachel Sheard, LMT, NCTMB, CIPI on November 2, 2010 at 9:27pm —
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Branding is an important element for your business; it is the image that you present to the world. What type of image do you intend to present – a serious therapeutic and medically oriented style, more laid back and relaxed or perhaps elegant and elite? You can develop your brand from your business vision, your archetype style or just refine your current style into something more cohesive, definable and polished.
Whether you realize it or not your…
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Added by Shelene Taylor on November 2, 2010 at 1:00pm —
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The Professional Standards Committee of the
Alliance for Massage Therapy Education is working to carry out one of the organization's key goals:
to develop standards that guide and inform the effective teaching of massage therapy. This is being examined in the spectrum from entry-level training programs through post-graduate studies.
To guide this process, the Alliance is conducing a brief survey that is open to everyone in the massage…
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Added by Rick Rosen on November 1, 2010 at 2:58pm —
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Our dream is to create a community to support healers committed to bringing
wellness to all. Through the gift of becoming ceremony in each of our
lives we hold a place of healing for ourselves and others. With our
commitment to this work we bring to our own communities support to renew
the wellness of the people, the animals, and the earth.
This retreat is envisioned as the first of our circles as we reach out to…
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Added by Jenny Ray on October 29, 2010 at 8:29am —
2 Comments
For anyone interested, the VA retreat has been rescheduled and rearranged a little bit. The new information is below:
Jenny Ray will be coming to Virginia to teach a number of wonderful, inspiring classes. Instead of being a retreat style offering, each class will be offered individually. For more information about any of the classes below, please contact Sandra at bodywisdom9@yahoo.com or 540-801-0078.
For more information about the…
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Added by Jenny Ray on October 29, 2010 at 8:19am —
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Hi Everyone,
I need some advice. I am expanding my "day spa" from a one person entity to a three to four person. I have been able to offer massage, infra-red, dry heat sauna, paraffin treatments, and body scrubs and polishes.
I plan to expand to bring in more revenue, teach what I have learned and give my poor body time to recoup. I have specific questions for a spa owner and would appreciate any time that I can have with someone smarter than me about the change…
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Added by Elizabeth Lee on October 28, 2010 at 8:54am —
1 Comment
Added by Mike Hinkle on October 27, 2010 at 10:23pm —
8 Comments
My 3 year old told me about his magic hat today. Driving him back from
preschool he told me he was playing magician with the other kids and
made twigs appear from his magic hat. Poof!
Got me to thinking about
my experience with a lot of struggling therapists who felt like they
had put a ton of energy into developing their skills as MT's, but were
having a hard time getting new clients to come in the door. They were
expecting the same kind of magic. "I will become…
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Added by Mark Volkmann on October 27, 2010 at 10:00pm —
1 Comment
Close game, outcome the same…
When I decided to begin teaching my own brand of Myofascial Release trainings, I was asked; “Why would you want to start this, when there are so many people who are big in the field?”. I knew right away they
had just answered their own question.
I am grateful of the training I received in continuing education from a wide variety of sources, and I am looking to learn more. My education continues. But the one thing I…
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Added by Walt Fritz, PT on October 26, 2010 at 7:46pm —
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